Your brand is what the outside world thinks of you, and it's an impression you often build over time. However, these days your first impression is often made online.
Market research sounds like a complex process for academics. But, it’s actually really simple and important for your business. We'll show you how.
Author and entrepreneur Paul Downs shares his insights with me on running a long-standing, successful small business. If you enjoyed this article, be sure to enter the book giveaway.
Let’s take a look at what a brand’s tone of voice actually is, why it matters, and how to craft it.
Choosing the right location is about so much more than finding the place that looks closest to the one you’ve envisioned. It’s about being somewhere your customers will see you, being in a competitive location, staying within budget, and meeting local and state regulations and laws. Let us guide you through the process.
With over 112 million users, eBay is a great place to start and grow a business. With low starting costs and the freedom to experiment, you may just find your new business home right here. Learn how to start an eBay business today!
Jillian Darlington: single mom, entrepreneur, and creator of the MomCo app, an app that brings moms together. Get inspired by her creative startup story.
Joe Pulizzi, founder of the Content Marketing Institute, shares an excerpt from his new book Content Inc. Enter to win a free copy!