planning
Shoestring Marketing Budget? Get Your Customers to Do It For You

Shoestring Marketing Budget? Get Your Customers to Do It For You

by Sarika Periwal

To survive as a business you need sales, and to generate sales you need marketing. It is for this reason that most businesses set aside a sizable chunk of money for advertising, but wouldn’t it be grand if you could generate sales by getting your existing customers to do your marketing for you? If you... Read more »

starting
How To Open a Successful Bakery

The Baker’s Guide to Opening a Successful Bakery

by Lisa Furgison

Are you the one that makes killer cakes for every birthday? Do you churn out to-die-for donuts? If you’re ready to turn your talents into a profitable bakery, you’ve come to the right place. There’s money to be made in the baking biz. The baking industry accounts for $311 billion in total economic output, according... Read more »

planning
The customer may not always be right, but there's never an excuse for treating someone poorly.

How to Run a Business in Prison (Orange is the New Black, Season 2)—Minor Spoilers

by Jonathan Michael

The Netflix original series, Orange is the New Black, takes a gritty, poignant, and hilarious look at life inside a women’s federal prison. The show premiered in 2013 to critical acclaim, and in June 2014 Netflix released all 13 episodes of its second season. The show recently won the Critics’ Choice Award for Best Comedy... Read more »

growing
we cannot solve a problem by using the same kind of thinking we used when we created them albert einstein

Innovate! 7 Quotes About the Value and Risk of Innovation

by Jonathan Michael

Forget about a “case of the Mondays.” Most weeks, it’s Wednesday when you start to wonder why you’re doing what you do. To get you through hump day with a little more pep in your step, we’ve gathered seven thought-provoking quotes from some of the most famous innovators and trailblazers. Maybe they’ll inspire you to... Read more »

starting
Business ideas

Is Your New Business Idea Worth Pursuing?

by Arlene Soto

I have so many new ideas for my business. How do I determine which ones are the best to pursue? Most business owners want their business to grow, and often growth includes consideration of new products or services. Sometimes, though, brainstorming new possibilities interferes with maintaining the core business by distracting the owner from focusing... Read more »

planning
small ideas can become big ideas

Uh-oh! Do you have a “sitcom” startup?

by Candice Landau

There are two primary reasons that startups fail: One, the execution of the idea is poor (wrong location, poor product, bad service, etc) and two, the startup is not making something that people want. Simply put, it’s not solving a real-life problem. Y Combinator calls these types of startup ideas, "sitcom startups". Read more »

starting
What I wish I knew before I started my business

What I Wish I’d Known Before I Started My Business

by Lisa Furgison

If you’re about to start a business, you’ve probably read several how-to books looking for advice on how to be successful. While researching is a great first step, there are some lessons that you won’t find in a book. You need to hear from business owners who have been in your position, who started a... Read more »

planning
ExportBookbyLaurelDelaney

From Market Research to Writing Your Export Business Plan

by Laurel Delaney

Below is the final extract we will be publishing from Laurel Delaney’s book “Exporting: The Definitive Guide to Selling Abroad Profitably.” This book was published in December 2013 and is available for purchase online. If you would like to find out more about the author, the book, or about exporting in general, Laurel’s blog is an excellent... Read more »

planning
8 Quotes That Will Motivate You to Make a Plan and Stick to It

8 Quotes to Motivate You to Make a Plan and Stick to It

by Jonathan Michael

Forget about a “case of the Mondays.” Most weeks, it’s Wednesday when you start to wonder why you’re doing what you do. To get you through hump day with a little more pep in your step, we’ve gathered eight inspirational quotes from some of history’s greatest minds. Maybe they’ll inspire you to stick with what... Read more »

planning
An entrepreneur views information about Starbucks on his tablet while drinking coffee

Thinking About Buying a Franchise? Consider These Pros and Cons

by Scott Gerber

Like any other business, there’s a lot to consider when purchasing a franchise. Does starting your own business yield more long-term rewards, or is buying a franchise a better choice? To find out, we asked eight founders from Young Entrepreneur Council (YEC) their thoughts on the subject. Here are their answers are below. Q: I’m thinking about buying a franchise.... Read more »

planning
Museum of Modern Art Non Profit Business

How to Write a Nonprofit Business Plan

by Angelique O'Rourke

Starting and running a nonprofit is an exhilarating experience, but it also requires thoughtful planning and execution to be successful. Nonprofit organizations share many overlapping needs with traditional for-profit ventures, including the need for a good business plan. At some point in the process of starting or managing your nonprofit, you will probably realize that... Read more »

starting
Starting a Hair Salon

How to Open a Successful Hair Salon

by Lisa Furgison

Planning to open a hair salon? Check out these tips from a salon owner with 40 years in the business. Read more »

starting
Average people learn from their (2)

What Should All Entrepreneurs Know Before Starting Their Very First Business?

by Candice Landau

We've turned to entrepreneurs and experts to get you the best answers to this question. Whether you're starting a business for the very first time or are starting a business for the third time, there are some things that it can't hurt to remember. Read more »

starting
shutterstock_117791449

7 Quotes from Famous Americans About Business and Success

by Jonathan Michael

“Twenty years from now you will be more disappointed by the things that you didn’t do than by the ones you did do. So throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover.” - Mark Twain “Failure is simply the opportunity to begin again,... Read more »

starting
The non-dilution clause from my investor contract.

How to Pick the Right Attorney For Your Startup

by Caroline Cummings

Picking the right attorney in your startup is as important as picking the right business partner. You can’t underestimate the importance of selecting an attorney who “gets” your business model, your market opportunity, and most importantly, your fundraising and exit strategy. Read more »

starting
shutterstock_189678311

Guide: How to Start a Successful Photography Business

by Lisa Furgison

If you have some creative photography chops, you might want to open your own business. You’re not alone. Photography is a popular profession and hobby right now—and that’s the problem. In the past decade, camera gear has become more affordable and consumer friendly, and as a result, everyone is a photographer. But, that doesn’t mean you... Read more »

starting
pros and cons of subscription services

The Pros and Cons of Running a Subscription Service

by Josh Ludin

When my roommate and I returned home one day from work, there was a box sitting on our doorstep. With great excitement, we picked up the package, only to find out that while it was addressed to our apartment, it was sent to a name that neither of us recognized. Like anybody would, we immediately... Read more »

starting
shutterstock_186292982

Be the 25 Percent: 25 Tips to Make Your Startup a Success

by Rob Young

It will come as no surprise to learn that the majority of startups fail. But thanks to research by Shikhar Ghosh, a senior lecturer at Harvard Business School, we can at least put a number to the failure rate—75 percent—and hopefully avoid becoming part of it. With three quarters of venture-funded startups failing to succeed,... Read more »

planning
shutterstock_135615605

If I register a sole proprietorship or a partnership, how will I pay myself?

by Candice Landau

If you’re asking this question with taxes in mind, you should know that the structure of your business decides how you will be taxed and how you can withdraw money from the business. It’s not just a question of ethics, it’s a legal question and you’re right to be asking it. If you’re already in... Read more »

planning
shutterstock_175765073

What You Absolutely Cannot Afford to Forget When Pricing Your Products

by Candice Landau

Pricing products correctly is an art. It requires an awareness of the market as it currently exits, the vision and ability to see a market as it could or will exist, and the logic to decide on a figure that will cover costs, send a message and maximize sales. Because there is no definitive guide to pricing, it is more worthwhile to get an accurate idea of how your price will affect other areas of your business. Read more »