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strategy

How to Develop Your Business Strategy

by Tim Berry

I love the Michael Porter quote here because it’s so true, and more so the more you dig down into the front lines of real business, such as small business and startups. Strategy is what you’re not doing. My favorite metaphor is the sculptor with a block of marble—the art is what he chips off... Read more »

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Greenbusiness

How to Start a Green Business

by Mackenzie Fox

Every single day, people throw away colossal amounts of paper, ink, plastic, metal and other reusable materials. That’s just the way many see the consumer cycle, but these substances need not end up on a landfill. Over the past two decades, “going green” has become much more than a simple quasi-environmentalist mantra, or a slogan... Read more »

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How to Start a Wildly Successful Subscription Food Business From Your Kitchen: The Story of Picky Bars

by Angelique O'Rourke

Jesse Thomas and Lauren Fleshman are a married couple and the co-founders of Picky Bars, a business that makes and sells natural energy bars. Picky Bars was founded in 2010 based on the founders’ mutual interest in athletics and in creating the “perfect” energy bar for athletes like themselves. Since introducing the product, Picky Bars has... Read more »

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pricing

7 Strategic Ways to Price Your Products and Services

by Jesse Aaron

Pricing a product or service can be a daunting prospect, especially if you’re at all unsure about how involved the subject of pricing can be. Although there are plenty of strategies you can use to go about establishing a presence within your chosen industry, results will undoubtedly vary. In this article, we’ll go over how... Read more »

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From Problem Solving to Organic Pickles: 7 Startup Lessons from an Inspiring Entrepreneur

by Briana Morgaine

We all know the reasons for wanting to start your own business—the freedom to follow your passions, to work for yourself, and to do what you love. But for many would-be entrepreneurs, taking the plunge is difficult. Plenty of wishful entrepreneurs end up in a nebulous shadow world of half-formed business concepts and partially executed... Read more »

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Yoga? There's an app for that.

9 Pieces of Technology Every Entrepreneur Should Invest in This Year

by Scott Gerber

The technology world is moving fast. While not every new piece of equipment or software can speed up your business, you should stay up to date. That’s why we asked nine entrepreneurs from the Young Entrepreneur Council (YEC) what will help them transform their startup this year. 1. An internal chat platform Many companies still rely on... Read more »

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How to Create a Unique Value Proposition

by Lisa Furgison

Whether you’re a new entrepreneur or thinking about joining the ranks, one question you’ll have to answer is: What sets your business apart? The answer to that question usually leads entrepreneurs to define their unique value proposition, also called unique selling proposition, or USP. To help entrepreneurs create a value proposition, we’ve written this handy guide to walk you... Read more »

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webhosting

A Brief Guide to Choosing a Hosting Solution for Your Business Website

by Sarah Green

Having a stable website has long become an imperative for almost any organization, company, or one-person business that aims to expand its online authority and reach connected consumers. As digital marketing strategies become commonplace in businesses of all sizes, the demand for reliable web hosting services increases and the choice of a web host becomes... Read more »

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Do you have an early stage stage startup? Your business might need a safe place to come out it's shell.

Q&A with Business Incubator Co-founder Joe Maruschak

by Angelique O'Rourke

A business in its early stages can often use a leg up, whether in the form of wise words from a mentor or an introduction to a strategic partner. When you’re first starting out, you may not know who to connect with, or indeed how to do it. This is where incubators come in. Incubators... Read more »

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The Candy Queen Store: A Story of Struggle and Perseverance for Entrepreneurs

by Anton Fraga

Have you ever noticed that children have a universal desire to play dress up? Kids love to be creative with their sense of fashion: they cover themselves in stickers, wear tutus with rain boots, adorn their heads with flowers and princess crowns. Mel Buchanan, owner of the Candy Queen Store, took notice. With drive and... Read more »

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forrent

Starting a Web Business with Less than Your Monthly Rent (The $ by $ Guide)

by Roger Wu

Please Note: all figures mentioned were accurate at the time of writing.  Every entrepreneur has heard of the Lean Startup methodology; it’s a great way to prove demand with less time and money and to prevent building a product that no one will want. In practice though, the Lean Startup methodology is hard to figure out.... Read more »

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Patreon Logo

How to Use Patreon to Start a Business from Home

by Candice Landau

Simply put, Patreon is an ongoing Kickstarter campaign with one key difference: rather than getting paid once off, per project, artists or creators are paid by their patrons (you, me, or whoever signs up as a patron) to continue creating on an ongoing basis. Read more »

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You want your launch to be amazing- so make sure that you're prepared.

8 Questions to Ask Before Launching an Online Store

by Daniel Faris

The one thing that many entrepreneurs have learned over the years is that an online business is only as good as its digital storefront. Even assuming you had access to the best and most effective marketing campaigns available, there would still be a high probability of your customers failing to convert if your site cannot... Read more »

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happycomputer

11 Excellent Free Online Courses for Entrepreneurs

by Sameer Bhatia

  In his recent Reddit AMA, visionary and serial entrepreneur Elon Musk wrote: “It is important to view knowledge as sort of a semantic tree—make sure you understand the fundamental principles, i.e., the trunk and big branches, before you get into the leaves/details or there is nothing for them to hang on to.” Whether you are... Read more »

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ProductDesign

10 Tools to Design Your Best Product Yet

by Angelique O'Rourke

This month we’ll be giving away 3 copies of Jon Kolko’s book, “Well Designed: How to Use Empathy to Create Products People Love”—it’s the first book on the list below. To enter the giveaway simply scroll to the bottom of this article and follow the instructions. Good luck!   Are you interested in designing your... Read more »

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Can’t Decide What Business to Start? No Problem, We’ll Tell You

by Candice Landau

Every month over 1 million people visit Bplans. Most of those people are at the very early stages of starting a business and as such, are looking to see what others have done. Some have already decided and are in the process of writing a business plan. They’re asking questions: What should a tutoring agency... Read more »

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nametrouble

Why You Should Care about the Name You Give Your Company

by Vince Bridgman

When company names go bad There’s a whole heap of problems that can scupper a business in its plans to develop and grow: poor sales, an interrupted supply chain, industry price-cutting or new competition, a marketing strategy that didn’t quite go to plan, HR issues, sudden increases in overheads, late payments—the list of potential pitfalls... Read more »

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A street view in Bali, Indonesia, where the idea for Indosole was created. Photo via: Iryna Rasko

Power to the People: How to Create a Profitable Social Enterprise

by Nina Cresswell

What is it about a job that fans the flame inside you? The obvious answer is money—a healthy bank deposit at the end of the month is a primary motive for working. For others it’s about achieving something meaningful; helping society and feeling rewarded in passion, not pounds or dollars or whatever currency you get... Read more »

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youngleader

Top 15 Tips to Be a More Successful Young Leader

by Paula Green

The best way to become a more successful young leader is to disregard it as your goal and focus on your learning journey. That includes a combination of your everyday experience at work, with experiences of your own making. I started my career as an intern in Colgate-Palmolive and was eventually promoted to a position... Read more »

managing
Richard Branson, founder of Virgin Group.

4 Secrets of Successful Business Owners

by Ryan James

Have you ever wondered how some entrepreneurs and business owners seem almost superhuman, that everything they touch and do practically turns to gold? Take Richard Branson for example. He started Virgin in 1970 and has built numerous businesses across multiple industries over the last 35 years. A company that stands for excitement, uniqueness, and more... Read more »