It’s the Economy, Starbucks 2

As many may know the majority of US Starbucks closed yesterday from 5:30p – 9pm for a company wide training session.  Touted as half-training – half pep-rally, Starbucks seeks to turn around their recent financial losses and their growing reputation as producers of mediocre drinks.

With the economy on the decline, one could gather that there is also another underlying motive.  Coffee drinks (especially those that cost upwards of $4.00) are the type of luxuries people cut back on in a recession.  This is no time to be off your game.

This is a good reminder for all businesses to re-evaluate where their products and services stand in the mind of the consumer.  Estimates are that yesterday’s Starbucks training session cost the company upwards of $5 million in lost revenue.  But in context of their annual revenue of close to $10 billion, this is a good investment to safeguard against losing their customer base when discretionary dollars are tight.

Beth Anne Whalen
Director of Business Development
Palo Alto Software Inc.


About the Author Beth Anne Whalen has 13 years of sales, sales management, and marketing experience. She has worked for Enterprise Rent-A-Car, First Advantage Corporation, and Raymond James. She was also co-founder and president of Read more »

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  • Cale Bruckner

    I think Starbuck’s training event was a great thing for local coffee shops and McDonalds. It forced Starbuck’s customers that haven’t tried alternatives for so long to look at their options for a better and/or less expensive cup of coffee. Starbuck’s coffee is mediocre – service even more so. I’ve also noticed lately that many of their locations are in desperate need of a facelift. I doubt the training event will produce anything more than more losses for Starbuck’s.

    — Cale (Daily Starbuck’s customer)

  • Beth Anne Whalen

    Thanks Cale! It sounds like alot of American are coming to the same conclusion. As a daily customer…I hope you see the fruits of their training soon!