Mission Statement Examples

The best example of a mission statement will define a company and its purpose in 30 seconds or less. Sometimes it helps to look at samples of other companies mission statements to get a better idea of how to write your own mission statement. Gathered below are several mission statement examples from different businesses.

Coffee shop mission statement example

The Daily Perc Mission is three-fold, with each being as integral to our success as the next.
Product Mission – Provide customers the finest quality beverage in the most efficient time.
Community Mission – Provide community support through customer involvement.
Economic Mission – Operate and grow at a profitable rate through sound economic decisions.

See the full coffee shop business plan.

Clothing store mission statement example

Mahogany Western Wear’s mission is to offer quality, name brand western wear in an assortment of sizes and styles to accommodate all varying body styles and shapes.

See the full clothing store business plan.

Convenience store mission statement example

The mission of Allensburg’s Food and Gas is to offer commuters on Highway 310 competitive gas prices and great food. The company will make a healthy profit for its owners and provide a rewarding work environment for its employees.

See the full convenience store business plan.

Day spa mission statement example

Our mission is to run a profitable business by providing high-end therapeutic massage and aesthetician services in a caring, upscale, professional environment. We offer massage in a variety of styles – traditional Swedish Massage, Sports Massage, Deep Tissue work, Sports Massage, Hot Stone Massage, Reflexology, and others. Our licensed aestheticians offer the latest in skin treatments, body treatments and anti-aging therapies.

Our goal is to tailor the client’s experience based on initial interview information, as well as feedback during the treatments, to ensure the client’s comfort and satisfaction, and to increase repeat business. We are mindful of the overall experience – using only the finest oils and lotions, beauty treatments and aromatherapies. Special lighting, music, decor, and textiles are used throughout the spa to complete the comfortable, plush environment and enhance the client’s overall spa experience.

See the full day spa business plan.

Nonprofit mission statement example

The mission of Helping Hands is to alleviate hunger in Johnson County by soliciting, collecting, growing, and packaging food for distribution through a network of agencies and programs, as well as provide opportunities for self sufficiency. Our services include food box programs, emergency shelters, congregate meal sites, residential treatment services, and children’s programs.

See the full nonprofit business plan.

Insurance company mission statement example

Acme Insurance Inc. is dedicated to providing insurance products that provide quality protection with value pricing. We wish to establish a successful partnership with our clients, our staff members, and our insurance companies, that respect the interests and goals of each party.

Success will be measured by our clients choosing us because of their belief in our ability to meet or exceed their expectations of price, service, and expertise.

See the full Insurance company business plan.


Need help writing a mission statement? You can see more mission statements included in full business plans in our sample business plan library.

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