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How to Become Your Own Boss in 2015 (Webinar Recap)

by Sabrina Parsons

Are you unhappy with your current job? Have you always dreamed of being your own boss? Before you quit, you need to create a plan. I had the opportunity to speak with Melinda Emerson, the “SmallBizLady” and America’s #1 small business expert, who took the opportunity to share with us her proven, step-by-step method to... Read more »

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Want Your Team Engaged? Then Lead Them

by Chris Ruisi

It is a known fact that an effective leader is only as good as the team they assemble (recruit and select), develop (properly train) and lead (set expectations and goals). If the leader is not effective, then it stands to reason that the team will not perform well on a consistent basis. If the leader... Read more »

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4 Ways to Turn Your Website into a Marketing Heavyweight

by Kaitlyn Borysiewicz

Your company is in the ring. There are 12 seconds left in the last round. Will your digital brand take the knockout throw, or will it crumple on the mat? That really depends on one major thing: your company’s website. As more and more people consume online content, the importance of standing out from your... Read more »

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The Price Is Right

12 Products and How Their Prices Have Changed Over the Last 100 Years

by Jonathan Michael

This look back through history proves that the price of products is never set in stone. From electronics to food and appliances, very few products have remained in the same price range when compared to their original counterparts. Each of the following images is broken down into three elements: “What it Was:” – This was the original... Read more »

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How to Start an Etsy Shop

by Angelique O'Rourke

If you’re someone who is both creative and entrepreneurial, you might be considering Etsy as a way to monetize a craft that you truly love doing. If so, you’ve come to the right place. Etsy is a popular eCommerce platform for everything handmade, from custom jewelry to baby clothes. It’s a robust online market place, with... Read more »

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Customer Loyalty 101: How to Get Consumers to Do What You Want

by Katherine Halek

Have you ever been in awe of brands that seem to have mastered the art of “customer whispering,” frequently getting casual onlookers to buy on the spot? Much of this comes from consumer attraction techniques that anyone can learn and apply easily. Follow us as we demystify conversion and customer retention with the help of... Read more »

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Will Having a Positive Attitude Really Help Me Be More Successful in Business?

by Arlene Soto

Many scholars and researchers have studied the benefits of having a positive attitude. Athletes focus on winning as well as skill development. Optimism leads to more creative thinking and the energy to accomplish goals. A positive attitude reduces stress and leads to better health according to the Mayo Clinic. Operating a business successfully requires energy, health and creativity as well as many other skills and resources so a positive attitude is an asset that can benefit any business. Read more »

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5 Day SWOT Challenge - Strengths

SWOT Analysis Challenge Day 5: Turning Your SWOT Analysis into Actionable Strategies

by Lisa Furgison

Welcome to the final day of our 5 Day SWOT Analysis Challenge! Invite others to take the challenge! Share this article on Facebook or Twitter and use the #SWOT hashtag. By conducting a SWOT analysis of your business, you’re starting your year off right. Our 5 Day SWOT challenge was designed to give entrepreneurs a... Read more »

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4 Easy Steps to Increase Your Business’s Online Security

by Marc Prosser

Cyber theft is no longer just a big-business problem, and the conversation concerning cyber security can be confusing and complex. The important question really is: What can you do to protect your business from cyber threats? Here are four easy steps you can take to make your business more secure and protect your customers’ sensitive... Read more »

planning
5 Day SWOT Challenge - Strengths

SWOT Analysis Challenge Day 4: How to Identify Threats

by Lisa Furgison

Welcome to Day 4 of our 5 Day SWOT Analysis Challenge! Invite others to take the challenge! Share this article on Facebook or Twitter and use the #SWOT hashtag. Small business owners are notoriously busy people. We understand that you have a lot of items on your daily to-do list, but we’re about to suggest... Read more »

planning
5 Day SWOT Challenge - Strengths

SWOT Analysis Challenge Day 3: How to Identify Opportunities

by Lisa Furgison

Welcome to Day 3 of our 5 Day SWOT Analysis Challenge! Invite others to take the challenge! Share this article on Facebook or Twitter and use the #SWOT hashtag. A good entrepreneur is always on the hunt for new opportunities. One of the best ways to identify opportunities within your business is to complete a... Read more »

starting
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Starting a New Business? Here’s What You Can and Can’t Deduct

by Cameron McCool

If you’re planning to use your personal savings to launch a new business, you’ll be happy to hear that many of the costs you’ll incur are tax deductible. In this article, we’ll go through what you can and can’t deduct during the startup phase of a business, to help you spend strategically and get a... Read more »

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5 Day SWOT Challenge - Strengths

SWOT Analysis Challenge Day 2: How to Identify Weaknesses

by Lisa Furgison

Welcome to Day 2 of our 5 Day SWOT Analysis Challenge! Invite others to take the challenge! Share this article on Facebook or Twitter and use the #SWOT hashtag. Whether you’re new to the business world or a veteran, you know that a SWOT analysis is a valuable tool to have in your toolbox. A... Read more »

starting
Subway

How to Start a Franchise Business

by Angelique O'Rourke

A lot of people are drawn to franchising. If it’s right for you, it can be a road map to profitable business ownership. You can get in on a great idea or successful business that has a track record of success and a strong brand, and still run the business yourself. Franchise expert Joel Libava... Read more »

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5 Day SWOT Challenge - Strengths

SWOT Analysis Challenge Day 1: How to Identify Strengths

by Lisa Furgison

Welcome to Day 1 of our 5 Day SWOT Analysis Challenge! Invite others to take the challenge! Share this article on Facebook or Twitter and use the #SWOT hashtag. As an entrepreneur, you want to know your business inside and out so you can make informed, money-making decisions. To do that, a SWOT analysis is... Read more »

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Cats With Your Coffee? What Entrepreneurs Can Learn From Purringtons Cat Cafe

by Briana Morgaine

Over a year ago, I first heard the rumor that a cat cafe had opened in London. To me, it seemed a whimsical, storybook sort of place, where one could get a cup of tea and pet a cat at the same time. Charming, I thought, but a bit unbelievable—did such an establishment really exist?... Read more »

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Microsoft CEO Satya Nadella, image via winbeta.org

The Biggest Business Fails of 2014 and How to Avoid Them

by Angelique O'Rourke

Every year, a few businesses make bad decisions or mistakes publicly. Sometimes they recover quickly and no one notices. Other times, the blunders are nothing short of newsworthy. We’ve gathered up some of the worst fails of 2014 and included some helpful tips on how to avoid them yourself. Walmart asks its employees to purchase... Read more »

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Books I Can't Wait to Read This Year

12 Business Books I Can’t Wait to Read This Year

by Jonathan Michael

Are you a voracious reader? I have to admit that I’m not. I’m what you call a voracious book starter. A lot of topics interest me, but there are only a few books each year that keep my attention long enough for me to finish them. I’ve looked at some of the business books coming out over the next... Read more »

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15 Surprising Perks Employees Love

by Scott Gerber

A happy team leads to a good product, so keeping your employees positive should make the top of your to-do list. Below, 15 founders from Young Entrepreneur Council share the surprising perks your employees might really care about. 1. Lunch I never realized how much our employees loved and appreciated lunch until we skipped it for a... Read more »

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6 Forward-thinking Businesses That Are Making the World a Better Place

by Angelique O'Rourke

As we begin the year, it’s always helpful to look back and reflect on the things that went particularly well. While it’s easy to learn from others’ mistakes, there’s a lot to be said for emulating ideas that work. These businesses all share key qualities that make them admirable, including innovation, sustainability, creativity, and social responsibility. Warby... Read more »