growing
wisdom

11 Words of Wisdom for Your Business

by Jonathan Michael

Forget about a “case of the Mondays.” Most weeks, it’s Wednesday when you start to wonder why you’re doing what you do. To get you through hump day with a little more pep in your step, we’ve gathered eleven quotes shared by today’s entrepreneurs, influencers, authors, and speakers. Maybe they’ll inspire you to stick with... Read more »

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7 Strange Yet Innovative Online Subscription Services

by Ryder Cochrane

The premise is simple: sign up for the service, pay the company, and each month the product will show up at your door. The business model has been around for quite some time, but recently, the market for these monthly services has expanded. With expansion inevitably come new products and services, and none of them... Read more »

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Want to Build Brand Loyalty? Remember, Everyone Loves Free Stuff

by Gene Marks

I have something very embarrassing to admit. Last Christmas we received a fruit basket from our local Japanese restaurant. It was a thank you for being one of their “best customers,” according to the card. Admittedly, we must rank up there. My wife and I pretty much get takeout from there every week. At another... Read more »

funding
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6 Must-Read Tips for Running a Successful Kickstarter Campaign

by Scott Huntington

  If you want to start a business, it seems the ideal way to get started would be to have people give you their money solely on the basis of your idea. This is, essentially, how Kickstarter works. Seems too good to be true? In most cases, it probably is. Unless you’re campaigning for a... Read more »

planning
Market Analysis

How to Write a Market Analysis

by Michael Kerr

The market analysis is one of the most important parts of any startup strategy. Do it right, and you will have a clear idea of the path down which you are headed. A good market analysis will enable you to lure investors, sidestep pitfalls, and most importantly, attract customers. Bear in mind that all businesses... Read more »

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I’m Almost 29, Is It Too Late to Start a Business?

by Candice Landau

It’s Monday again and you’re back at your desk at work, wondering why you still haven’t started your own business; why you’re still having to compile reports of things you have no interest in; and where you went wrong… I’m here to help so grab a coffee, forget the report and the emails, blank out your own critical inner voice (and your boss’s voice if possible) and listen up. Read more »

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most-popular-slideshare-presentations

4 Tips to Create a Killer Slideshare Presentation – Level Up Fridays

by Jonathan Michael

Every Friday I’ll provide basic tips on how to improve the way you promote your business online and increase your audience engagement. There’s one important element missing though, and that’s your voice. What tactics are you trying? Are they working? Tell us about them in the comments below. It’s Friday, so kick your feet up, grab your... Read more »

planning
Great marketing is all about timing

What Clint Dempsey Can Teach You About Business Timing

by Ryder Cochrane

They say timing is everything. Clint Dempsey, captain for the USMNT in the 2014 FIFA World Cup, certainly has timing on the field. He proved this early on in the tournament when he scored 30 seconds into the game against Ghana, the fastest goal in US World Cup history and the 5th fastest all-time in... Read more »

planning
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A Complete Guide to Forecasting Sales for Your Monthly Subscription Business

by Noah Parsons

We’re living in a subscription world. More and more, everything that we do and use is no longer being sold to us directly. Instead, we’re now paying monthly for all kinds of things. While a lot of press has been given to the Software-as-a-Service boom (SaaS), subscriptions are everywhere now. Some subscription models, like gym... Read more »

planning
Exporting: The Definitive Guide to Selling Abroad Profitably - Laurel Delaney

Thinking About Exporting? Let’s Examine Your Export Business Plan

by Laurel Delaney

“The plan is useless. But planning is essential.” Former President Dwight Eisenhower said that. Planning is a process, setting concrete milestones and tracking progress, with frequent review and revisions. But you can’t do planning without starting with a plan.” —Tim Berry, founder, Bplans.com Below is an extract from Laurel Delaney’s book “Exporting: The Definitive Guide... Read more »

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Mid-Week Inspiration: 10 Quotes from Entrepreneurs & Influencers to Motivate You

by Jonathan Michael

Forget about a “case of the Mondays.” Most weeks, it’s Wednesday when you start to wonder why you’re doing what you do. To get you through hump day with a little more pep in your step, we’ve gathered ten quotes shared by today’s entrepreneurs, influencers, authors, and speakers. Maybe they’ll inspire you to stick with... Read more »

growing
Ice.com Email

When ice.com – a Top 500 Internet Retailer – Uses Mentors, You Should Too

by Candice Landau

For fine-jewelry ecommerce website, ice.com, access to mentors has helped the company build brand awareness, gain industry-relevant knowledge and improve site-wide conversion rates. Learn more about where you can find mentors for your business and what to look for in a good mentor-mentee relationship. Read more »

planning
Source

4 Things Game of Thrones Can Teach You About Business [SPOILER ALERT]

by Lisa Furgison

  The hit HBO show “Game of Thrones,” which has fans enthralled over the fight for the Iron Throne, averages 14.2 million viewers per episode, and has been lauded as the network’s most popular show ever. With a cast of 250+ actors, “Game of Thrones” costs about $50-60 million to produce each season, and is now... Read more »

planning
When you train employees to do tasks you usually do, you can move on to other things knowing the work is in good hands.

How to Delegate Effectively and Find More Time For Yourself

by Arlene Soto

How can I feel more comfortable delegating important tasks to my employees? Delegating tasks to others allows time for you to manage your business, and relieves the pressure of having to do everything. Effective delegation increases the productive output of the company, and allows the organization to prosper. It also helps motivate and develop leadership... Read more »

planning
Hannah Meuser, a social media strategist, shows you what not to do on your social sites.

4 Social Media Mistakes Your Business Should Avoid

by Lisa Furgison

When it comes to social media, many entrepreneurs are self-taught. You’ve learned your way around Facebook and Twitter with personal accounts, so you figure you’re good to go when it comes to a business account. Your experience will help, but there are some unspoken rules in the social media world that you might have missed... Read more »

starting
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What do investors REALLY want?

by Candice Landau

Hundreds of episodes of Shark Tank and Dragon’s Den have taught us that if you do not know your business inside-out and if you don’t come across as capable of running your business without the ongoing guidance of your backers, you’re not going to stand much of a chance. In this post we will answer 3 questions: What do Investors Want? Should you perform market research before pitching? Will an investor steal your idea? Read more »

starting
Own-Your-Future-Paul-B-Brown

9 Compelling Reasons to Start a Business (+ BOOK GIVEAWAY)

by Jonathan Michael

The following article is an adaptation from the book “Own Your Future” by Paul B. Brown with Charles F. Kiefer and Leonard A. Schlesinger. Paul B. Brown is a long-time contributor to The New York Times and a former writer and editor for BusinessWeek, Forbes, and Inc. Want to win a copy of the book? Scroll to the... Read more »

planning
Better Management

5 Simple Steps for Better Management

by Tim Berry

This article was originally published on SBA.gov. It’s been republished here with permission. Good news: Here is a simple process, with five easy steps, that will help improve your business. It’s easy to do and if you’re not doing something like it already, then this simple addition to your process will offer you substantial business... Read more »

starting
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What the Founder of Cheek’d Can Teach You About Startup Marketing

by Candice Landau

In 2010, startup founder Lori Cheek, grappled with a major problem - how does one go about marketing your business when you're on a shoestring budget? Unable to afford a PR company Lori tapped into her creative side and got to work. What she did got her into the press and even onto Shark Tank. Read more »

planning
Product Life Cycle

What is a Product Life Cycle?

by Arlene Soto

The life cycle of a product is associated with marketing and management decisions within businesses, and all products go through five primary stages: development, introduction, growth, maturity, and decline. Each stage has its costs, opportunities, and risks, and individual products differ in how long they remain at any of the life cycle stages. 1. Development... Read more »