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Create Great Blog Posts with Solid Structure

by Kelli Matthews

Creating a great blog post isn’t difficult. Following a basic structure formula that gives your posts great “bone structure” will give you the ability to drape them with creative style, solid information and compelling resources. Craft a Great Headline. Include an active verb and try to squeeze some of your key topic words in as... Read more »

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So You Want to Start a Blog: Tactical Tips for Making it Work

by Kelli Matthews

The blogosphere is enormous. To really be able to reach your target audiences takes thoughtful planning and execution. When you connect through blogging and other social media tools, it’s possible to build meaningful dialogue and deeper relationships with your target audiences. The single most important thing about blogging, I’d suggest, is to post regularly. If... Read more »

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How to Write Guest Posts that Bloggers Accept

by Tara Hornor

For those interested in expanding beyond the bounds of their own blogs, writing guests posts is an excellent way to build a reputation within your industry. The “why” of guest blogging is pretty straightforward—unlike emails or newsletter postcard campaigns that only build rapport with clients, guest blogging  builds your expertise and connections within your industry, not to mention... Read more »

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Tips for Researching Your Audience to Improve Blog Posts

by Tara Hornor

Every blog owner finds himself or herself wondering how they can improve their site to engage visitors, build relationships, and of course grow revenues. The good news is that you are your best source of information! With print advertising, such as flyer printing or postcards, you have a limited number of options for gathering information,... Read more »

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True Story: How Bplans.com Started in 1995

by Tim Berry

January of 1995. Few people knew of the Internet, Mozilla, and the world-wide web. The so-called “Internet” had existed for years, but seemed to the rest of us (anybody outside of a few spook havens and ivory towers) like a nerdy background utility for emails. And I started bplans.com. I hope you’ve noticed big changes... Read more »

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Is Your Small Business Competing With SPAM?

by Carolyn Higgins

We’re all familiar with the “who-actually-falls-for-this-stuff” SPAM and we all know its complete bogus. For example: RE: I await to hear from you urgently Please I am seeking for your help (sic) From Google: Google winning notification Or the ones that actually warn you they’re SPAM in the subject line, what is up with that?... Read more »

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10 Effective Ways To Use 1 Piece of Content

by Cidnee Stephen

This article is meant to be a hands-on exercise. Why? Chances are you already know that you need to be submitting more content into the marketplace to grow your business, but you find this thought overwhelming. So I have a challenge for you, here today.  Take one piece of content you have already created (this... Read more »

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Where's the Beef?

“Where’s the Beef?”

by Lena West

When it comes to social media, the signal-to-noise ratio is low. That is, there's a whole lotta noise and not much signal. In the words of Clara Peller (RIP), "Where's the Beef?" To get their attention, you need to... Read more »

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A Quick, Practical, Business Plan for a Blog

by Tim Berry

I caught a guest post on Problogger the other day, where Kelly Watson of onewomanmarketing.com explains How to Make a Blogging Business Plan … Whether or Not it’s a Business Blog. Kelly takes good principles of business planning and breaks out of the business plan recipe mold, aiming instead for the kind of planning that... Read more »

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Basic and Fundamental: Own Your Own Content

by Tim Berry

(Sung to the tune of the old blues song, God Bless the Child (That’s Got His Own)) It’s a simple concept, really: own your own content. It’s like owning your own home. In web terms, that’s owning your own domain. My thanks to Liz Strauss for this back-to-basics common-sense reminder, posted yesterday, called Why It’s... Read more »

Business in General Blog Merged Into This One

by Palo Alto Software

Hello regular readers of Business in General! And a BIG hello to the regular readers of Up and Running! We have merged Business in General with the Up and Running blog today, so you might notice a few new things. 1. Things looks different! True! We switched to the Up and Running theme for the... Read more »

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Three Ways to Expand Your Social Media Influence in 3 Days

by Lena West

When it comes to social media, many business people are overworked, overloaded and just plain over it. I get that and I feel their pain. Read more »

We’ve Moved Up and Running to Bplans.com

by Tim Berry

No, I’m not breaking up with entrepreneur.com. I’ve worked with them happily for 10 years already and I expect to continue to work with them in the future. But this blog, all 801 posts of it, has moved from its old home at upandrunning.entrepreneur.com to its new place here at bplans.com. As it moves, I... Read more »

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A New World of Experts Without Gatekeepers

by Tim Berry

I posted here yesterday something that worries me about social media marketing, those fake word of mouth tactics. Writing that reminded me about the good and a little bit bad in the sweeping change of the new business landscape that social media represents. I’ve been in the expert business for 40 years. I was a... Read more »

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Blogging tips from Mr. 1,000

by Palo Alto Software

Blogs and bloggers come and go. But when you have the right combination of dedication, subject knowledge, and the writing chops to sit down and do it day after day, a blog emerges that stands the test of time. Over at Planning Startups Stories today, Tim Berry published his 1,000th post on “business planning, starting and... Read more »

My 1000th Post on My Main Blog

by Tim Berry

Today I posted 10 Blogging Tips, 1,000 posts on Planning Startups Stories, my main blog. That was a special post; it took a lot of extra time, and I’d like to take advantage of this space here to invite you to read that there. Here’s an executive summary: My personal favorite posts are on the... Read more »

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Starting a Blog in 8 Simple Steps

by Tim Berry

Yesterday I stumbled upon a very good, straightforward post on how to start a blog. In “Tips for Starting a Blog,” Gini Dietrich makes it as simple and as practical as it’s going to get without skipping the important parts, such as writing about something you can write about. I most like the complete connection... Read more »

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Law Courts Entering the Social-mediasphere

by Steve Lange

It seems that there is no human endeavor that will not be subverted by those with evil intent. The social-mediasphere is no exception. This recent Yahoo! News article, Injunction by Twitter: A Blogger Makes History Trying to Unmask His Impostor reports how the English High Court is using Twitter to serve an injunction against a... Read more »

The Blog Week in Review — 10/8/09

by Palo Alto Software

For the best customer service: TWEET! — Sabrina Parsons posts about a recent experience using Twitter to get better customer service. The Big Idea behind every “Young Gun” — An inspiring post by author and guest blogger Robert Tuchman, about finding your niche and excelling in it. Gee, You Had to Pay $2, Once, to... Read more »

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All About You

by Palo Alto Software

Last week I started assisting my mother and my aunt in starting blogs. It’s been quite a while since I created a new blog from scratch using the WordPress platform and it gave me a unique chance to see the blank slate a blog starts on. All those exciting possibilities to create a space for... Read more »