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Create Great Blog Posts with Solid Structure

by Kelli Matthews

Creating a great blog post isn’t difficult. Following a basic structure formula that gives your posts great “bone structure” will give you the ability to drape them with creative style, solid information and compelling resources. Craft a Great Headline. Include an active verb and try to squeeze some of your key topic words in as... Read more »

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Colouful speech bubbles

So You Want to Start a Blog: Tactical Tips for Making it Work

by Kelli Matthews

The blogosphere is enormous. To really be able to reach your target audiences takes thoughtful planning and execution. When you connect through blogging and other social media tools, it’s possible to build meaningful dialogue and deeper relationships with your target audiences. The single most important thing about blogging, I’d suggest, is to post regularly. If... Read more »

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How to Write Guest Posts that Bloggers Accept

by Tara Hornor

For those interested in expanding beyond the bounds of their own blogs, writing guests posts is an excellent way to build a reputation within your industry. The “why” of guest blogging is pretty straightforward - unlike emails or newsletter postcard campaigns that only build rapport with clients, guest blogging  builds your expertise and connections within your industry, not to... Read more »

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webresearch

Tips for Researching Your Audience to Improve Blog Posts

by Tara Hornor

Every blog owner finds himself or herself wondering how they can improve their site to engage visitors, build relationships, and of course grow revenues. The good news is that you are your best source of information! With print advertising, such as flyer printing or postcards, you have a limited number of options for gathering information,... Read more »

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early bplans

True Story: How Bplans.com Started in 1995

by Tim Berry

January of 1995. Few people knew of the Internet, Mozilla, and the world-wide web. The so-called “Internet” had existed for years, but seemed to the rest of us (anybody outside of a few spook havens and ivory towers) like a nerdy background utility for emails. And I started bplans.com. I hope you’ve noticed big changes... Read more »

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Is Your Small Business Competing With SPAM?

by Carolyn Higgins

We’re all familiar with the “who-actually-falls-for-this-stuff” SPAM and we all know its complete bogus. For example: RE: I await to hear from you urgently Please I am seeking for your help (sic) From Google: Google winning notification Or the ones that actually warn you they’re SPAM in the subject line, what is up with that?... Read more »

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todo_courtneyriancom

10 Effective Ways To Use 1 Piece of Content

by Cidnee Stephen

This article is meant to be a hands-on exercise. Why? Chances are you already know that you need to be submitting more content into the marketplace to grow your business, but you find this thought overwhelming. So I have a challenge for you, here today.  Take one piece of content you have already created (this... Read more »

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Where's the Beef?

“Where’s the Beef?”

by Lena West

When it comes to social media, the signal-to-noise ratio is low. That is, there's a whole lotta noise and not much signal. In the words of Clara Peller (RIP), "Where's the Beef?" To get their attention, you need to... Read more »

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A Quick, Practical, Business Plan for a Blog

by Tim Berry

I caught a guest post on Problogger the other day, where Kelly Watson of onewomanmarketing.com explains How to Make a Blogging Business Plan … Whether or Not it’s a Business Blog. Kelly takes good principles of business planning and breaks out of the business plan recipe mold, aiming instead for the kind of planning that... Read more »

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Basic and Fundamental: Own Your Own Content

by Tim Berry

(Sung to the tune of the old blues song, God Bless the Child (That’s Got His Own)) It’s a simple concept, really: own your own content. It’s like owning your own home. In web terms, that’s owning your own domain. My thanks to Liz Strauss for this back-to-basics common-sense reminder, posted yesterday, called Why It’s... Read more »