business planning

Precise, Accurate Estimates are more than Guesses

When you are in the midst of creating your business’ planning forecasts, do you use Guess, Estimate, Accurate and Precise interchangably? I don’t. I believe there are very distinct differences in these words — they are not synonymous. Here’s how I see them. Guess: Pulled out of thin air. “Oh yeah, sure, no problem, easy-peazy! [...]

Read the full article →

Are You Pitching Your Business Naked?

You are if you don’t have a business plan first. Seriously: how can you boil it down to the core if you don’t know your basic strategy such as your identity, market, and focus? How can you set a scale to it without some idea of reasonable expectations in sales? How can you possibly talk [...]

Read the full article →