managing
shutterstock_37941211

13 Ways to Make Customers Desperately Want to Open Your Emails

by Scott Gerber

With so much inbox clutter these days and especially at this time of the year, how can you get more customers to open emails from you, especially emails containing important account information? We asked 13 entrepreneurs from the Young Entrepreneur Council (YEC) to share their tips. 1. Do a drip email campaign Your email might not reach everyone on the first send:... Read more »

starting
startinganewbusiness

What Successful Freelancers Wish They’d Known from the Start

by Nick Chowdrey

The idea of starting your own business may sound daunting, but the reality is that the economic downturn has forced a lot of Americans to start working for themselves, either by setting up their own venture, or working as a freelancer. In fact, recent research predicts that 40% of America’s workforce will be self-employed by... Read more »

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shutterstock_148195064

16 PR Strategies Every Small Business Should Stop Using Right Now

by Scott Gerber

PR can do wonders for your startup or small business, but not all strategies have proven to be effective. Below, 16 entrepreneurs from the Young Entrepreneur Council (YEC) share the one PR strategy they think all startups and small businesses should stop using, and why. 1. Over-the-Top Self-Promotion Press releases are a tool for getting your company’s name out... Read more »

starting
14-1106-College-Grads

The Millennial Entrepreneur: Idealistic or Realistic? [With Infographic]

by Jonathan Michael

Earlier this spring, studies in both the U.S. and the UK have reported declines in entrepreneurship: more startups failing, fewer getting off the ground, and low growth expectations for those currently open. After all this time, is it possible that entrepreneurs are now an endangered species? I hope you can sense the sarcasm in my... Read more »

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YEC14innovation

14 Ingredients for Innovation

by Scott Gerber

To succeed, companies—especially startups—need to have innovative approaches to solving everyday challenges. But not every company has this skill. To find out what businesses should do to improve upon this, we asked founders from YEC ingredients for innovation most companies are lacking. Their answers are below. 1. True Collaboration Most companies need to shift somewhat from their original... Read more »

funding
Planning to show your friends your business idea? Keep these tips in mind.

7 Things to Consider When Raising Money from Family or Friends

by Scott Gerber

It’s tempting to ask friends and family to invest in your work when first starting a company. Money is tight and they want to help. However, soliciting money from loved ones can be a risky venture. To help mitigate this risk, we asked seven entrepreneurs from Young Entrepreneur Council what rules one should always have in place before raising money from family... Read more »

managing
soldsign

13 Ways to Make Your Online Business an Attractive Purchase

by Scott Gerber

There’s a lot to think about when you’re looking to sell. From keeping your operations smooth to scouting potential buyers, getting ready to pass along your business takes a lot of work. However, this process is easier if your company is an attractive option for potential buyers. To find out how successful founders had managed... Read more »

managing
what metrics should you know

9 Metrics Every Entrepreneur Should Know about Their Business Offhand

by Scott Gerber

There’s no excuse for not knowing how much money you are taking in, or how many people have purchased your product. Yet you might be surprised how easily business owners are stumped by questions like these. That’s why we asked nine members from Young Entrepreneur Council (YEC) what metrics all founders should be aware of—always. Here’s what they had to say: 1. Cash on... Read more »

planning
Ways to poll your customers

5 Ways to Survey Your Customers Without Annoying Them

by Scott Gerber

Sure, you could email customers after every transaction to evaluate their experience. But that seems clunky and time consuming. In order to figure out the best ways to get the information you need without the hassle, we asked five entrepreneurs from Young Entrepreneur Council (YEC) what methods or tools they recommend for surveying customers. Here’s what they had to say:   1. Wufoo... Read more »

planning
Big idea - man holding bulb

Startups and Entrepreneurship: Beyond the Clichés

by Candice Landau

In his latest video, Tim Berry, founder of Palo Alto Software, discusses the 6 clichés that many aspiring entrepreneurs fall prey to. You can watch the full video near the end of this post or read some of the key points we've extracted from it. Read more »

starting
story of microaid

MicroAid: Helping Entrepreneurs Rise Out of Poverty

by Angelique O'Rourke

For those living in extreme poverty in developing nations, even the most entrepreneurial people face challenges. While in recent years, the rise of microloans and microcredit programs have certainly done some good, there are new ideas cropping up about ways to create sustainable change using education, business planning skills, and technology. To learn more, we... Read more »

planning
New products into retail stores

12 Ways to Get Your New Product into a Major Retail Chain

by Scott Gerber

What is one tip you have for getting a brand-new product into major retail chains? Getting a new, untried product into the market is tough. Major retail chains may not want to gamble on something brand new. To learn how other entrepreneurs managed to get their shiny new products into major chains around the country,... Read more »

starting
the overnight entrepreneur

How to Become an Entrepreneur Overnight

by Candice Landau

Is it possible to become an entrepreneur overnight? Is there a switch you can flick? And if so, how do you do it? Here's my answer along with 5 key ingredients that I believe contribute to the make up of all the best entrepreneurs. Read more »

planning
An entrepreneur views information about Starbucks on his tablet while drinking coffee

Thinking About Buying a Franchise? Consider These Pros and Cons

by Scott Gerber

Like any other business, there’s a lot to consider when purchasing a franchise. Does starting your own business yield more long-term rewards, or is buying a franchise a better choice? To find out, we asked eight founders from Young Entrepreneur Council (YEC) their thoughts on the subject. Here are their answers are below. Q: I’m thinking about buying a franchise.... Read more »

planning

How Much Should You Pay Yourself?

by Scott Gerber

It’s your company—and you’re the one who has the most at risk, financially and otherwise, if it fails. But you’re also in the unique position of setting the tone for what will hopefully be a thriving business. The question is, how do you decide what your own salary should be? We asked 12 founders from the Young... Read more »

planning

10 Ideas for Winning Back Unhappy Customers

by Scott Gerber

What do you do when a customer threatens to leave your product or service? Some companies don’t respond at all, while others reply with an exit survey. But for early-stage companies, trying to win them back—and learn from their feedback—is often a better strategy. To learn what works best, we asked 10 founders the following: What is one... Read more »

funding
Michael Seiman1

9 Creative Ways to Finance a New Product-Based Business

by Scott Gerber

When launching a new product, getting the right funding is key. But other than traditional sources, like loans, venture capital, and angel investments, how can you get the cash you need to grow? Some people would say, “Easy—crowdfunding.” But that’s just the tip of the creativity iceberg. We asked nine company founders the following question: What is one creative... Read more »

managing

13 Ways to Surprise and Delight Your Customers Today

by Scott Gerber

From handwritten notes to just-baked cookies, a simple gesture can go a long way toward shoring up customer loyalty in a competitive marketplace. Even just a quick phone call can do more to earn your customers’ long-term trust than any coupon or discount code—really. To find out which methods have been most effective for my... Read more »

funding

5 Things Missing From Most Entrepreneur Pitches

by Tim Berry

I found this list in a very good post from Charlie O’Donnell on his blog This is going to be BIG. I don’t know him, and I didn’t know his site, but on digging I discover he has done time with Union Square Ventures, teaches entrepreneurship and practices what he preaches with a couple of... Read more »

funding

9 Reasons NOT to Crowdfund Your Next Project

by Scott Gerber

It may seem like everyone is a proponent of crowdfunding now, but sometimes, it’s actually not the best option for your business. Turns out asking a large group of strangers for funding isn’t all it’s cracked up to be—depending on your business, of course. We asked a panel of nine entrepreneurs the following question: What’s one good reason... Read more »