managing

The Weakest Link – Your Social Media Marketing “Killer App”

by Maisha Walker

By helping you maximize "weak ties" Social Media Marketing provides small businesses with a powerful tool that doesn't need an overwhelming amount of complexity to be useful. Its power is based on the simple human desire to be connected and the tools that now exist to enable you, as an individual to fill that desire. Read more »

managing

Social Media Marketing: The Marketing Skills you can learn from Obama

by Maisha Walker

I was fascinated by the analysis of the Obama campaign. In many ways, Obama’s campaign and its success is a big, bright, “LCD sign” of the times. New media has come of age in a very public way. Most people seem to agree that the campaign used a number of techniques to capture an audience and... Read more »