theselfemployed.com

5 Reasons a Coworking Space Makes Sense for Your Startup

If you've just started your business, you might not have office space. Find out why coworking can be a great solution—and offer more than just a desk.

By Gemma Church | Share This

11 Questions to Help Your Business Start Off on the Right Foot

So many entrepreneurs have great ideas, but still make crucial starting mistakes. What to start your business right? Ask yourself these questions first.

By Kenneth Burke | Share This

From Brick to Click: Optimizing Your Customer’s Experience

A customer’s impression of your business starts as soon as they're exposed to your brand for the first time—which is often online. Here's how to perfect this digital experience.

By Capital One | Share This

A Complete Guide to Marketing ROI Tracking

If you're planning a marketing campaign, keeping track of where a customer came from can be extremely tricky. Here's how to track the ROI for your marketing efforts.

By Jose Cayasso | Share This

How to Use Texting for Your Small Business (Plus Infographic)

Have you texted your customers recently? You read that right. Here's how to use text messages to increase sales and brand awareness for your small business.

By Anastasia Svyrydenko | Share This

5 Small Business Marketing Ideas for Every Holiday

Holiday sales and events should be part of any small business marketing strategy. These 5 marketing ideas are great for new businesses (and small budgets).

By Jessica Thiefels | Share This

How Packaging Design Can Help Create a Winning Product

Product packaging design acts as a gateway to the product you're selling, and it's often your first (and only) chance to make a strong positive impression. Here's how to get your product packaging right from the beginning.

By Leo Almeida | Share This

How and Why You Should Validate Your App Idea Before You Build

Planning on building an app? You may want to test your business idea in the real world before you start building. Here's how to do it.

By Abdo Riani | Share This

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