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A Simple Recipe for Startup Marketing Strategy

Marketing for your startup will be a bit different than marketing for an existing business. How can you market your startup more effectively? An effective startup marketing strategy starts with sharp target market focus, then adds in specific identity and business offering, plus regular learning.

By Tim Berry | Share This

How to Build a Brand: Infographic

You've validated your business idea, you've done your market research, and hopefully you've registered your business name. Now it's time for a bit of fun. It's time to build your brand!

By Candice Landau | Share This

Start Here If You’ve Never Searched for a Loan Online

If you’ve never searched for a loan online, you probably have no idea where to start. What should you consider? What do you information do you need in order to apply? What questions can you ask yourself to prepare?

By Meredith Wood | Share This

How to Apply for a Federal Tax ID Number

If you're starting a business, you're going to need a federal tax ID number (EIN). The application is easy and free. Here's how to do it.

By Angelique O'Rourke | Share This

Your Small Business News Roundup 8.21.15

Bringing you the latest news on small business and more—this week we’ve got trouble at Amazon, more paid leave for workers, and the benefits of using cloud-based software.

By Michael Hiligenstein | Share This

Cash Flow 101: Growing Your Business

Now that you’ve solved your cash flow problems, it’s time to figure out how exactly you want to approach growing your business.

By Anna Eschenburg | Share This

3 Questions to Help Build Your Business Strategy

If you're serious about becoming an entrepreneur, you need a business strategy that will help you understand the value you bring to the market. To get the ball rolling, ask yourself these three important questions.

By Dave Wakeman | Share This

Are You Marketing, or Spamming?

Are you marketing or spamming? From the inside, it can be hard to tell if your marketing is spammy or responsible. Here's how to do a quick check.

By Margarita Hakobyan | Share This

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