4 Tips for Creating an Offline Experience That Builds Brand Loyalty
by Manish Dudharejia
There is a lot of planning that goes into executing an offline event to make sure that it goes off without a hitch. If you’re convinced that a pop-up shop could be just what your startup needs, there are some things to keep in mind during the planning process to ensure its success. Read more »
How to Start a Business When You’re Starting Your Whole Life Over
by Katherine Swarts
Starting your own business, especially for the first time, is a major life transition—and even positive transitions are by definition stressful. If you're considering starting a business after a major life transition (you've been fired, you're getting divorced, and so on), here's what to keep in mind. Read more »
How to Write a One-Page Business Plan
by Noah Parsons
If you've been putting off writing your business plan, you're not alone. Writing a business plan can seem like a daunting task, and lots of entrepreneurs avoid it for this reason. Instead, try building a one-page business plan. Here's how to do it, and a free template to help you get started. Read more »
Get a Business Credit Card to Build Your Startup’s Credit
by Jacob Lunduski
Building business credit creates more financial opportunities for your business. Banks, lenders, and other suppliers all rely on business credit reports to assess the creditworthiness of your company. Here's why having a business credit card matters. Read more »
6 Tips for Mothers on Starting a Business
by Purusha Rivera
Starting a business can be an exciting and sometimes intimidating prospect, especially when you’re a mom. As you navigate the world of being a business owner and juggling the demands of home and family, here are a few tips to keep in mind. Read more »
4 Essentials of the Growth-Oriented Business Plan
by Tim Berry
Strategy in your growth-oriented business plan serves as a reminder of what’s most important. Hint: It's not about what you're doing; it's all about what you're not doing. Read more »
13 Tips to Ensure Your Small Business Is Paid On Time and In Full
by Anne MacRae
Making a big sale is exciting, especially for a new business. But getting paid late, spending time and money chasing overdue accounts, or worse yet, not getting paid at all, can destroy a business. Here's how to make sure you get paid on time. Read more »
The Key Elements of the Financial Plan
by Trevor Betenson
Whatever type of business plan you're writing, there are a few key financial items that you should definitely include. Here's what they are, why they're important, and how you should create them. Read more »
The 5 Signs of a Struggling Startup, and How to Reverse the Trend
by Fionn Concannon
As a business owner, it’s important to monitor the health of your growing company to spot signs of impending trouble. Here's what to watch out for, and how to change course if you spot these problems in your business. Read more »
10 Reasons Why Your Marketing Plans Don’t Work
by Naida Alabata
If your marketing plans aren’t thoughtful and strategic, you’ll end up wasting your time and money on campaigns and tactics that don’t work. Here are the most common marketing mistakes people make when building marketing plans, and how to avoid them. Read more »
The 11 Slides You Need to Have in Your Pitch Deck [Updated for 2018]
by Noah Parsons
An impressive pitch deck is a key part of your fundraising toolkit. Use this detailed guide to figure out exactly what you need to include in your pitch deck to get the attention of investors. Read more »
How to Make an Animated Explainer Video That Resonates With Your Audience
by Victor Blasco
Animated explainer videos are engaging and can help you create strong connections with current and potential customers. Here's what makes a great animated explainer video, and how to create one for your business. Read more »
Finished a Successful Crowdfunding Campaign? Go Straight to Amazon
by Roy Morejon
Even if you've already reached your monetary goal on Kickstarter, stay focused: You’re not out of the woods yet. Here's what to do next. Read more »
How to Avoid the 5 Most Common Small Business Accounting Mistakes
by Avneet Narang
Managing income and expenses accurately is an important aspect of running a business successfully. Unfortunately, many small businesses make accounting mistakes without even realizing the impact those mistakes can have on their long-term viability. Read more »
How to Create Perfect Custom Images for Your Website, Blog, and Social Media
by Victoria Greene
Using high-quality images on your website, social media channels, and blog posts not only makes your brand more appealing—it also drastically improves conversion rates. Here's how to find and create great images for your brand. Read more »
How to Manage the Stress of Starting and Running Your Own Business
by Scott Huntington
Throughout your career as an entrepreneur, you’re going to need to prioritize healthy stress management. By tackling that part of your well-being, you’re increasing the chances of being able to thrive under pressure. Here are some principles and tips to keep in mind. Read more »
The 4 Corners of a Storm-Proof Startup Strategy
by Alan Yong
Any number of factors can turn a promising venture upside down. The trick is to construct your business on a solid foundation, so whatever the weather brings, you can withstand it. Here's how to do just that. Read more »
Developing a Hiring Strategy From Day One
by Sophia Conti
Employees are a company’s most important asset, so establishing a hiring strategy from the very beginning will help ensure your business’s success. Rather than rushing when it’s time to hire your first employee, begin this process at the start of your business venture. Read more »
No College Degree? No Problem—Integrity Is Key to Business Success
by Donald Lee Sheppard
A college degree isn't a requirement for being a great entrepreneur. What is necessary? A sense of integrity, and the ability to treat people with respect. Here are the most important qualities you can bring to the table as a business leader. Read more »
Hobby or Career? How to Decide
by Maria Cannon
If you have a talent, there is a great chance that someone out there is willing to pay for it. Still, making the switch from employee to entrepreneur requires a bit of planning. Here's how to figure out if you should make a career out of your hobby. Read more »
