pop up shop ecommerce business

4 Tips for Creating an Offline Experience That Builds Brand Loyalty

by Manish Dudharejia

There is a lot of planning that goes into executing an offline event to make sure that it goes off without a hitch. If you’re convinced that a pop-up shop could be just what your startup needs, there are some things to keep in mind during the planning process to ensure its success. Read more »

fired starting a business

How to Start a Business When You’re Starting Your Whole Life Over

by Katherine Swarts

Starting your own business, especially for the first time, is a major life transition—and even positive transitions are by definition stressful. If you're considering starting a business after a major life transition (you've been fired, you're getting divorced, and so on), here's what to keep in mind. Read more »

one page business plan lean plan

How to Write a One-Page Business Plan

by Noah Parsons

If you've been putting off writing your business plan, you're not alone. Writing a business plan can seem like a daunting task, and lots of entrepreneurs avoid it for this reason. Instead, try building a one-page business plan. Here's how to do it, and a free template to help you get started. Read more »

business credit card

Get a Business Credit Card to Build Your Startup’s Credit

by Jacob Lunduski

Building business credit creates more financial opportunities for your business. Banks, lenders, and other suppliers all rely on business credit reports to assess the creditworthiness of your company. Here's why having a business credit card matters. Read more »

motherhood and entrepreneurship

6 Tips for Mothers on Starting a Business

by Purusha Rivera

Starting a business can be an exciting and sometimes intimidating prospect, especially when you’re a mom. As you navigate the world of being a business owner and juggling the demands of home and family, here are a few tips to keep in mind. Read more »

growth oriented business plan

4 Essentials of the Growth-Oriented Business Plan

by Tim Berry

Strategy in your growth-oriented business plan serves as a reminder of what’s most important. Hint: It's not about what you're doing; it's all about what you're not doing. Read more »


13 Tips to Ensure Your Small Business Is Paid On Time and In Full

by Anne MacRae

Making a big sale is exciting, especially for a new business. But getting paid late, spending time and money chasing overdue accounts, or worse yet, not getting paid at all, can destroy a business. Here's how to make sure you get paid on time. Read more »

the key elements of a financial statement

The Key Elements of the Financial Plan

by Trevor Betenson

Whatever type of business plan you're writing, there are a few key financial items that you should definitely include. Here's what they are, why they're important, and how you should create them. Read more »


The 5 Signs of a Struggling Startup, and How to Reverse the Trend

by Fionn Concannon

As a business owner, it’s important to monitor the health of your growing company to spot signs of impending trouble. Here's what to watch out for, and how to change course if you spot these problems in your business. Read more »

marketing plan

10 Reasons Why Your Marketing Plans Don’t Work

by Naida Alabata

If your marketing plans aren’t thoughtful and strategic, you’ll end up wasting your time and money on campaigns and tactics that don’t work. Here are the most common marketing mistakes people make when building marketing plans, and how to avoid them. Read more »

pitch slide deck

The 11 Slides You Need to Have in Your Pitch Deck [Updated for 2018]

by Noah Parsons

An impressive pitch deck is a key part of your fundraising toolkit. Use this detailed guide to figure out exactly what you need to include in your pitch deck to get the attention of investors. Read more »

animated explainer videos

How to Make an Animated Explainer Video That Resonates With Your Audience

by Victor Blasco

Animated explainer videos are engaging and can help you create strong connections with current and potential customers. Here's what makes a great animated explainer video, and how to create one for your business. Read more »

Selling on Amazon

Finished a Successful Crowdfunding Campaign? Go Straight to Amazon

by Roy Morejon

Even if you've already reached your monetary goal on Kickstarter, stay focused: You’re not out of the woods yet. Here's what to do next. Read more »

Accounting mistakes

How to Avoid the 5 Most Common Small Business Accounting Mistakes

by Avneet Narang

Managing income and expenses accurately is an important aspect of running a business successfully. Unfortunately, many small businesses make accounting mistakes without even realizing the impact those mistakes can have on their long-term viability. Read more »

Create custom images

How to Create Perfect Custom Images for Your Website, Blog, and Social Media

by Victoria Greene

Using high-quality images on your website, social media channels, and blog posts not only makes your brand more appealing—it also drastically improves conversion rates. Here's how to find and create great images for your brand. Read more »

stress and starting a business

How to Manage the Stress of Starting and Running Your Own Business

by Scott Huntington

Throughout your career as an entrepreneur, you’re going to need to prioritize healthy stress management. By tackling that part of your well-being, you’re increasing the chances of being able to thrive under pressure. Here are some principles and tips to keep in mind. Read more »

storm proof startup strategy

The 4 Corners of a Storm-Proof Startup Strategy

by Alan Yong

Any number of factors can turn a promising venture upside down. The trick is to construct your business on a solid foundation, so whatever the weather brings, you can withstand it. Here's how to do just that. Read more »


Developing a Hiring Strategy From Day One

by Sophia Conti

Employees are a company’s most important asset, so establishing a hiring strategy from the very beginning will help ensure your business’s success. Rather than rushing when it’s time to hire your first employee, begin this process at the start of your business venture.   Read more »

college degree starting a business

No College Degree? No Problem—Integrity Is Key to Business Success

by Donald Lee Sheppard

A college degree isn't a requirement for being a great entrepreneur. What is necessary? A sense of integrity, and the ability to treat people with respect. Here are the most important qualities you can bring to the table as a business leader. Read more »

hobby or business

Hobby or Career? How to Decide

by Maria Cannon

If you have a talent, there is a great chance that someone out there is willing to pay for it. Still, making the switch from employee to entrepreneur requires a bit of planning. Here's how to figure out if you should make a career out of your hobby. Read more »