AdrienneAsselmeier

Adrienne “Dren” Asselmeier is the Director of Marketing and Communications at Grand Rapids Opportunities for Women, a Small Business Administration Women's Business Center in West Michigan. Dren has a Bachelor of Arts in English Language and Literature, and is a writer, runner, over-achiever, and friend to everyone. She likes to write about tips for small business owners, women’s issues, and workplace wellness. You can follow her on Google+.

Recent Articles Published by Adrienne Asselmeier

managing

Failure Is An Option

Instead of proclaiming that you’re not afraid to fail, it’s important to contemplate challenges you may face, how you will handle them, and what you will do if ultimately you do fail. Read more »

managing

Small Business Spotlight: Amy Proos

Amy Proos is the award-winning CEO of Proos Manufacturing in Michigan. This is the story of how she got into the business and how her company weathered the Great Recession. Read more »

managing

The Small Business Butterfly Effect: 3 Small Ways to Get Found

Customers find businesses in all sorts of ways, and you never know what ad or flier is going to draw them in. There is a great story that I’ve told many times about how a small bit of marketing led to me moving to Amherst, NY, for an international outreach position at the headquarters of... Read more »

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