Recent Articles Published by Adrienne Asselmeier
managing
Failure Is An Option
Instead of proclaiming that you’re not afraid to fail, it’s important to contemplate challenges you may face, how you will handle them, and what you will do if ultimately you do fail. Read more »
managing
Small Business Spotlight: Amy Proos
Amy Proos is the award-winning CEO of Proos Manufacturing in Michigan. This is the story of how she got into the business and how her company weathered the Great Recession. Read more »
managing
The Small Business Butterfly Effect: 3 Small Ways to Get Found
Customers find businesses in all sorts of ways, and you never know what ad or flier is going to draw them in. There is a great story that I’ve told many times about how a small bit of marketing led to me moving to Amherst, NY, for an international outreach position at the headquarters of... Read more »
