Amina AlTai is the Marketing Director and Co-Founder at Imagemme, a New York-based packaging design and branding agency. She co-authored the book Always In Style and speaks extensively on the topics of marketing, branding, design and entrepreneurship. Amina enjoys conveying her thoughts on marketing and branding on the Imagemme Design Blog, read by a growing number of followers interested in brand development and design.
A strong business is built on relationships. Producing solid work is a given, but it is the people behind the work product, those that manage the process, and the expectations and outcomes that drive the success of a campaign. Keeping a client happy may seem more like the work of a psychologist sometimes, but there... Read more »
Building a memorable brand is more important than ever. In this climate of unlimited choices, your brand has to be cohesive, memorable and differentiated to captivate consumers and eventually capture mind share. Branding isn’t simply a visual identity, and a lot of start-ups go wrong by undervaluing the importance of branding initiatives. Think of branding... Read more »
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