Ben Lee is a tech influencer, one of Inc.’s 30 Under 30 Most Brilliant Entrepreneurs, and cofounder of Rootstrap, a digital creative studio that helps clients including Fortune 100 companies and early-stage startups with strategy, development, and growth. Rootstrap’s award-winning flagship service, Roadmapping, has helped over 500 entrepreneurs and startups hone their digital product for development and market success, with alumni raising an average of $250,000 in seed capital. Rootstrap regularly works with clients to develop mobile apps, web platforms, chatbots, and emerging tech projects, and past clients range from Snoop Dogg to Google and Spotify.
Mobile apps can improve everything from store performance and conversion optimization to customer retention—but they're not right for every business out there. Here's how to determine if a mobile app is right for your ecommerce store, and what goes into an effective mobile app. Read more »