Brian Marcel, author of Raise the Bar, Change the Game, is the founder and chairman of International Bar Code System (IBCS) Group, known for bringing the game-changing barcode technology to a part of the world in desperate need for change. Since its start in 1988, he has built the IBCS Group into the top enterprise mobility integrator in Central and Eastern Europe. With more than 35 years of hands-on, high-level senior and corporate entrepreneurial experience, Marcel—known as “Mr. Mentorvator”—has helped seven entrepreneurs become millionaires. His goal is to do the same for ten more people in the next five years.
If your risk tolerance is low, don’t start a business—because most days will contain some risk or other. That being said, there are different levels of risk, and ways to reduce risk when you're starting and running a business. Here's how to assess and reduce risk as an entrepreneur. Read more »
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