Brian L. Mackley is a cofounder of the Technology Advocacy Group. His background as a record setting sales professional in the SaaS environment, and as a professional sales trainer enable him to share the inside knowledge with his clients. He has trained thousands of technology sales professionals over the past decade and now shares his secrets with organizations to help level the playing field when buying technology. As an expert in SaaS and negotiation techniques, he teaches executives how to adopt technology without getting taken advantage of by clever commissioned sales reps or purposely confusing contracts. He has developed the sales methods and training for some of the largest technology companies in the U.S.
Considering launching your own app-based startup? Here are the basics to know before you begin. Read this first if you’re thinking about starting a SaaS or software as a service business. Read more »
1. Know the basic terms of telecom and internet providers. 2. Build a relationship with trusted professionals, vendors, or advisers. 3. Understand the difference between the cost, and the price (the lowest bidder for your telecom business could cost you the most if it doesn’t work) 4. Read your bill! Make... Read more »
1. Buy the right software for your company. The pricing model and delivery method won’t matter if it isn’t the best software for you and your company. 2. Become educated or pay the price. Even for those businesses who outsource the purchasing of SaaS, there is no substitute for a little research and education. 3.... Read more »
Communications are Vital The goal of this paper is to provide a quick guide to assist any business with the basic choices regarding phone and internet services. Today’s business owner has the benefit of many providers and a wide selection of technology options to choose from. Communications will be an ongoing expense, but doesn’t have... Read more »
We’re happy to introduce you to our newest BIG Blog contributing author: Brian Mackley. Brian is the co-founder of The Technology Advocacy Group, and his team is laser-focused on reducing the time and expense involved in adopting technology. We asked Brian to share his fresh point of view with the readers of The BIG Blog... Read more »
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