Ken Burgin and Elizabeth Walker are the Marketing Masters, a full-service marketing and advertising partnership that helps build busy businesses.
Want to grow your business—without spending a lot of money? Here are 16 free or low-cost growth strategies you can put into place right away. Read more »
Some of our best business conversations happen in the most unlikely places, including our daily walk to the local coffee shop we fuel up in, and the dog park where Liz takes her border collie, Mike. One of our dog park buddies is a woman we’ll call Mary. She’s a self-employed consultant who knows we’re... Read more »
When looking for a product or service they’ve never used before, what do people most often do? Ask someone who has had experience with the product or service of course. This would include taking the advice of an unbiased product review. By “unbiased” we mean reviews that are not paid for, or supported in some... Read more »
Did you know that small businesses could actually double their sales by simply following up with leads and contacts? That’s right: 99 percent of small businesses do not consistently follow up with their prospects and customers. Look at the math: If you close 25% of 100 leads or sell to a quarter of 100 store... Read more »
Chances are, at some point in your business’s development, you are going to be a little tight for cash, so here are ten low-cost ways to market better that we’ve worked out with help from Joanna L. Krotz, co-author of the “Microsoft Small Business Kit.” Stop servicing break-even customers By now you know this is... Read more »
Take a systematic approach to small business public relations. PR (public/media relations) is a powerful small business-marketing tool. By PR, we mean getting positive press mentions about your firm in local, trade and national publications. These mentions are so powerful because they are seen to come from unbiased third parties, so they are more believable.... Read more »
When we present a seminar to a group of business owners, we always ask, “Who here is in the marketing business?” The answer usually is, “Just you.” It’s really a trick question because the simple fact is: anyone who operates a business of any kind is in the marketing business. Otherwise how would you build... Read more »
There is no bigger source of future revenue and profit than the Ideal Clients you have now—at least the ones you really like to do business with, who don’t beat you up on pricing and who pay on time. We want you to write a personal note to every person you deal with at every... Read more »
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