Elizabeth Victor is Brand Advisor for Isentia Media Monitoring. She enjoys sharing tips on social media monitoring and analysis, as we as PR monitoring.
Small businesses don’t always have a dedicated PR department, or even a dedicated person to handle media relations and press. Therefore, it is not always as easy for small businesses to build media relationships because a small business owner must wear so many different hats. That doesn’t make connecting with media professionals any less important.... Read more »
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