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John worked for years as a freelance marketer and developer, before joining the team at SSLs.com. He’s an expert in marketing analytics, so he feels most comfortable surrounded by spreadsheets and graphs.
What is customer segmentation? Customer segmentation allows businesses to target specific groups of people so that they can reduce risks and sensibly allocate their marketing resources. It is a grouping together of your customers based on demographics, behavior, and so on. The creation of user personas can aid marketing activities, allowing you to appeal to... Read more »