Customer segmentation allows businesses to target specific groups of people, so that they can mitigate risk and sensibly allocate their marketing resources.

John Philips

John worked for years as a freelance marketer and developer, before joining the team at SSLs.com. He’s an expert in marketing analytics, so he feels most comfortable surrounded by spreadsheets and graphs.

Recent Articles Published by John Philips

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How to Use Google and Facebook for Customer Segmentation

What is customer segmentation? Customer segmentation allows businesses to target specific groups of people so that they can reduce risks and sensibly allocate their marketing resources. It is a grouping together of your customers based on demographics, behavior, and so on. The creation of user personas can aid marketing activities, allowing you to appeal to... Read more »

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Customer segmentation allows businesses to target specific groups of people, so that they can mitigate risk and sensibly allocate their marketing resources.