This article is part of our “Business Startup Guide” – a curated list of our articles that will get you up and running in no time! Along with effectively creating a branding campaign for the industry and lifestyle of the target audience, companies and organizations oftentimes choose to add a tagline, or motto to describe or... Read more »
When I was in college we used to sit around and talk about how it was the logo that defined a company. But since then I’ve come to the understanding that a logo is only a single part of a brand. As a graphic designer, I’ve worked with many small businesses who were looking to... Read more »
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