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AvatarKatherine Mayhew

Katherine Mayhew

Katherine is a Princeton University student completing a summer internship in the Marketing Department at Palo Alto Software.

Recent Articles Published by Katherine Mayhew

managing

It’s No Secret: Social Media is Going Corporate

If you’re on Facebook, Twitter, or Pinterest (or any other social media platforms), you’ve no doubt noticed the flux of businesses with an online presence over the past few years. Today, it’s a crucial part of nearly every company’s marketing plan: it’s easy, effective, and free. According to this infographic, 94% of businesses use social... Read more »

managing

The Skype’s The Limit

Skype isn’t a new tool–but it’s a very powerful one, and it is still realizing its potential. The ability to make free phone and video calls online is quickly changing the way the world does business. Now more than ever before, location is irrelevant when it comes to working together. For example, our very own... Read more »

funding

3 Reasons Why Now is The Best Time for Women Entrepreneurs

According to data from the US Census, in 2011 women received 52% of all bachelor’s degrees awarded, and 55% of all master’s degrees. That’s impressive. But, according to this infographic, only 10% of venture-funded start-ups are women-owned–and that number dips below 5% for tech start-ups. What’s going on? Sure, there are still barriers (you may... Read more »