Katrina Otuonye writes and edits for SmartSign, the largest online retailer for signs, tags, and labels. She is a content producer, marketer, and creative consultant. When she's not writing about signs, she's editing for LitroNY, working on a collection of short nonfiction stories, and checking travel destinations off her bucket list. For more, you can follow Katrina on Twitter.
Congratulations! You have a great idea. You and this idea, you’ve got plans. It started with a tiny nugget you were bouncing around, and it grew up in a marketing meeting. You brainstormed, you took this little idea and ran it up the flagpole, you sent it through the pipeline, passed it to the higher-ups.... Read more »
The grand opening to your business is an exciting time—and a lot of work. You might have the sign on the door and the keys for your locks, but you’re not finished. Personal responsibility is essential for any new business. Displaying products and hiring employees are the last steps in setting up shop. You probably... Read more »