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AvatarKelli Matthews

Kelli Matthews

Kelli Matthews is an instructor of public relations at the University of Oregon's School of Journalism and Communication, she owns marketing and PR firm Verve Northwest Communications and is a "mama-squared." Her and her partner just welcomed baby number 2 in May 2012. He joins his big brother (age 6). Find her on Twitter at @kmatthews or via email at

Recent Articles Published by Kelli Matthews


Create Great Blog Posts with Solid Structure

Creating a great blog post isn’t difficult. Following a basic structure formula that gives your posts great “bone structure” will give you the ability to drape them with creative style, solid information and compelling resources. Craft a great headline Include an active verb and try to squeeze some of your key topic words in as... Read more »


Media Relations Basics: Six Tips for Getting Media Coverage for Your Business

Despite the proliferation of social media channels through which your company can tell its own story and connect directly with your customers, media coverage is still an important part of a public relations strategy. Whether you’re working with a public relations professional or you’re going it alone, we hope you’ll find these tips helpful: Know... Read more »


So You Want to Start a Blog: Tactical Tips for Making it Work

The blogosphere is enormous. To really be able to reach your target audiences takes thoughtful planning and execution. When you connect through blogging and other social media tools, it’s possible to build meaningful dialogue and deeper relationships with your target audiences. The single most important thing about blogging, I’d suggest, is to post regularly. If... Read more »