Kelli Matthews is an instructor of public relations at the University of Oregon's School of Journalism and Communication, she owns marketing and PR firm Verve Northwest Communications and is a "mama-squared." Her and her partner just welcomed baby number 2 in May 2012. He joins his big brother (age 6). Find her on Twitter at @kmatthews or via email at email@example.com.
As everything goes digital, it becomes more and more important to establish new methods for quickly disseminating information. It isn’t enough to simply store files on a hard drive; they need to be accessible and well-organized. A well-managed file system can help ensure that nothing falls through the cracks, and giving the right people constant... Read more »
Creating a great blog post isn’t difficult. Following a basic structure formula that gives your posts great “bone structure” will give you the ability to drape them with creative style, solid information and compelling resources. Craft a great headline Include an active verb and try to squeeze some of your key topic words in as... Read more »
Despite the proliferation of social media channels through which your company can tell its own story and connect directly with your customers, media coverage is still an important part of a public relations strategy. Whether you’re working with a public relations professional or you’re going it alone, we hope you’ll find these tips helpful: Know... Read more »
The blogosphere is enormous. To really be able to reach your target audiences takes thoughtful planning and execution. When you connect through blogging and other social media tools, it’s possible to build meaningful dialogue and deeper relationships with your target audiences. The single most important thing about blogging, I’d suggest, is to post regularly. If... Read more »
No man (or company) is an island, as the poem says. As an entrepreneur, you depend on the support of your community to realize your vision, but what are you giving back? Good corporate citizenship is a must for business in 2012. Through time, resources, product and expertise, you can do well by doing good.... Read more »
Letters to the editor can be an important advocacy tool for business owners. Often, the letters to the editor are among the most often read sections of your local paper. A letter has the potential to reach a large audience and they’re often monitored by elected officials looking to get a bead on public opinion.... Read more »
With the opening ceremonies of the 2012 Summer Olympics, fans all over the globe will be glued to the TV watching sports we rarely see televised (fencing, anyone?) and cheering on athletes we’ve barely heard of (except for the men’s basketball team, maybe). In the broadest sense, Olympic athletes are small business owners. An athlete... Read more »
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