AvatarLena West

Lena West

Lena L. West is the leading expert on how women entrepreneurs can monetize social media. She is also the founder of the Influence Expansion Academy, the only social media mastermind program created EXCLUSIVELY for women entrepreneurs.

Recent Articles Published by Lena West


Bricks to Clicks: 5 Modern Ways to Convert Your Foot Traffic to Web Traffic

If you own a traditional “brick and mortar” business, it’s easy to assume a lot of the business tips you read online simply don’t apply to you. The truth is, they do! Read more »



You’ve probably seen them, but don’t know what they are; or if you know what they are, you’re not sure how to actually USE them to benefit your business. They look like a mix between a barcode and television snow/static and, in  my opinion, they’re one of  the most under-used, affordable marketing tools around. And,... Read more »


Facebook is the New Britney Spears

Oops, they did it again! These days it seems like it’s all anyone can do to keep up with the hustle that Facebook has going. I mean, just when you get used to one new thing, they announce something different altogether. I know, it’s frustrating… even for people, like me, who LOVE this stuff. But,... Read more »


“Where’s the Beef?”

When it comes to social media, the signal-to-noise ratio is low. That is, there's a whole lotta noise and not much signal. In the words of Clara Peller (RIP), "Where's the Beef?" To get their attention, you need to... Read more »


“They’re All Going to Laugh at You…”

For those of you who recall this line from the cult classic, Carrie from the 70’s, there’s a modern-day parallel, it’s called: “If we start using social media, people are going to say bad things about us.” Let’s just get the obligatory responses out of the way: “Gasp! You don’t say?!” “They already are. What’s... Read more »


Avoid GroupThink — Just Say No to Formulas

Traveling around speaking as I tend to do, I’ve been asked almost every possible question about social media that you can imagine. Some are REALLY good ones and others are just well…I’m going to keep it real…others are asked by people who want someone else to think for them — and not in a good... Read more »


Some Thoughts about Protected Twitterstreams

My team and I make it a practice to look at the profile page of every single person who follows me on Twitter. We do this for several reasons: Read more »


Why It Rocks to Be a Small Business Owner

Ok, there are loads of reasons it's great to be the owner of a small business, but the one I'm liking the most nowadays is... Read more »


Three Ways to Expand Your Social Media Influence in 3 Days

When it comes to social media, many business people are overworked, overloaded and just plain over it. I get that and I feel their pain. Read more »