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Recent Articles Published by Scott Gerber
planning
How to Finance Your Startup: Advice from 10 Entrepreneurs
One of the most important decisions a new business owner can make is how they're going to finance their venture. To help you better understand your choices — and learn how others have tackled the challenge — we asked a panel of Young Entrepreneur Council members the following questions: Read more »
planning
12 Ways to Stay on Top of Your Business Finances
However, it can be difficult to find room on your to-do list for this tedious but important task. To find out more about how actual business owners approach monitoring their financials, we asked Young Entrepreneur Council members this question: Read more »
managing
9 Ways to Thank Your Favorite Customers
How do you plan on showing your customers that you appreciate them this holiday season? Here are some great strategies to remind your customers how much you value their business. Read more »
managing
10 Easy Ways to Evaluate an Employee’s Performance
If your employees are not “salespeople,” it's hard to track their performance. What are the most important metrics to look at when evaluating an employee? Read more »
starting
Don\’t Make These Common Mistakes When Raising Business Funding
When raising your first round of capital, there are a few common mistakes many entrepreneurs make. To help you become a savvy founder we asked 9 successful entrepreneurs how to avoid them. Read more »
managing
13 Ways to Maintain a Strong Company Culture as You Grow
Half the fun of starting your own business was creating your ideal work culture. But as you grow and scale, this can be hard to maintain. So how do you make sure your awesome culture grows with your company? To find out, we asked 13 successful founders from the YEC how they managed to do so with... Read more »
managing
12 Signs You Need to Hire a Manager
When first starting your business you do it all—you oversee every aspect of your company. But as things grow, you eventually have to admit that trying to do everything yourself is no longer effective. However, it’s hard to let go. We asked 12 founders from the YEC to share with us when they knew it was time... Read more »
managing
15 Tips for Dealing with a Client Who Won’t Pay
You aren’t the IRS, but sometimes collecting money becomes an entrepreneur’s job. That’s why we asked 15 entrepreneurs from the Young Entrepreneur Council (YEC) what steps they take before going to a collections agency for customers who just won’t pay up. 1. Call daily I had this issue with a deadbeat client. I called them daily and... Read more »
managing
10 Ways to Help Your Team Prioritize Their Customer Service Efforts
Let’s face it: You can’t please everyone all the time. It’s important that your employees understands the difference between helping out a happy customer and spinning their wheels with an angry one. That’s why we asked 10 entrepreneurs from the Young Entrepreneur Council (YEC) how best to focus your team’s efforts in the right direction when it... Read more »
starting
9 Pieces of Technology Every Entrepreneur Should Invest In
The technology world is moving fast. While not every new piece of equipment or software can speed up your business, you should stay up to date. That’s why we asked nine entrepreneurs from the Young Entrepreneur Council (YEC) what will help them transform their startup this year. 1. An internal chat platform Many companies still rely on... Read more »
managing
9 Tips for Making Your Offline Advertisements Super Effective
Sure, customers may click on ads when they’re all over their browser windows, but in the age of digital, how can you make sure that your offline campaigns are gaining as much traction? To find out, we asked nine entrepreneurs from the Young Entrepreneur Council (YEC) what strategies have worked best. 1. Include a call to action... Read more »
managing
15 Surprising Perks Employees Love
A happy team leads to a good product, so keeping your employees positive should make the top of your to-do list. Below, 15 founders from Young Entrepreneur Council share the surprising perks your employees might really care about. 1. Lunch I never realized how much our employees loved and appreciated lunch until we skipped it for a... Read more »
managing
13 Ways to Make Customers Desperately Want to Open Your Emails
With so much inbox clutter these days and especially at this time of the year, how can you get more customers to open emails from you, especially emails containing important account information? We asked 13 entrepreneurs from the Young Entrepreneur Council (YEC) to share their tips. 1. Do a drip email campaign Your email might not reach everyone on the first send:... Read more »
managing
16 PR Strategies Every Small Business Should Stop Using Right Now
PR can do wonders for your startup or small business, but not all strategies have proven to be effective. Below, 16 entrepreneurs from the Young Entrepreneur Council share the one PR strategy they think all startups and small businesses should stop using, and why. 1. Over-the-top self-promotion Press releases are a tool for getting your company’s name out there—one... Read more »
managing
10 Ways to Develop Your Leadership Team
Leadership development is an employee perk many don’t outright recognize, or greatly appreciate. We asked 10 entrepreneurs from the Young Entrepreneur Council (YEC) to explain how they provide their executive team with coaching to help them grow personally and professionally. 1. Split the Cost of a Business Coach The wonderful thing about coaching is that it improves... Read more »
planning
10 Things All Founders Should Do in the Last Months of 2014
Whether or not you can believe it, 2015 is quickly approaching. What have you accomplished? Where has your business taken you? We asked 10 entrepreneurs from the Young Entrepreneur Council (YEC) to share how they are spending the end of the year. 1. Saying Thank You Thanking your people. Our professionals are at the center of everything... Read more »
planning
14 Ingredients for Innovation
To succeed, companies—especially startups—need to have innovative approaches to solving everyday challenges. But not every company has this skill. To find out what businesses should do to improve upon this, we asked founders from YEC ingredients for innovation most companies are lacking. Their answers are below. 1. True Collaboration Most companies need to shift somewhat from their original... Read more »
funding
7 Things to Consider When Raising Money from Family or Friends
It’s tempting to ask friends and family to invest in your work when first starting a company. Money is tight and they want to help. However, soliciting money from loved ones can be a risky venture. To help mitigate this risk, we asked seven entrepreneurs from Young Entrepreneur Council what rules one should always have in place before raising money from family... Read more »
managing
13 Ways to Make Your Online Business an Attractive Purchase
There’s a lot to think about when you’re looking to sell. From keeping your operations smooth to scouting potential buyers, getting ready to pass along your business takes a lot of work. However, this process is easier if your company is an attractive option for potential buyers. To find out how successful founders had managed... Read more »
managing
9 Metrics Every Entrepreneur Should Know about Their Business Offhand
There’s no excuse for not knowing how much money you are taking in, or how many people have purchased your product. Yet you might be surprised how easily business owners are stumped by questions like these. That’s why we asked nine members from Young Entrepreneur Council (YEC) what metrics all founders should be aware of—always. Here’s what they had to say: 1. Cash on... Read more »