Madeline Pratt is the CEO and founder of Fearless In Training, a creative consulting company that works directly with entrepreneurial women, progressive accountants, and technology innovators to help them start, grow, and scale successful enterprises. Built on a foundation of expertise in the realms of technology, marketing, education, and business development, the firm delivers collaborative consulting services and online courses to help clients achieve their wildest business dreams.
It is an incredible time to be a small business owner. Customers, now more than ever before, truly care about who they buy products and services from, and how those companies align with their values. From the shoes we wear to the dish soap we use, there are endless options for consumers to choose from. Pair that with internet access, and more power than ever before sits in the hands of the buyer. Read more »
Because businesses that are remembered for something more than just the things they sell are the ones that take the time to craft that story into something that their customers truly connect with. They become more than just a business; having a story makes them a brand. Read more »
While there are many different ways a brand can stand, there are six essential things that every business should have in order to achieve success in their space. Read more »
There is a reason why some brands stay with us for life whereas others aren't memorable at all. Businesses that take time to build strong branding that represents their story, values, and culture as a company are much more likely to be remembered. Invest your time and energy upfront to establish your business branding, and the benefits will pay off. Read more »
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