AvatarMakenna Crocker

Makenna Crocker

Makenna Crocker is the Social Brand Manager at Palo Alto Software. Her work focuses on market and social trends, educational content creation, and providing entrepreneurs with small business tips and tools. With a master’s degree in Advertising and Brand Responsibility from the University of Oregon, she specializes in generating a strong and responsible brand presence through social media and sharable content.

Recent Articles Published by Makenna Crocker


How to Write an Airbnb Business Plan + Free PDF Template

Starting a vacation rental business through Airbnb? You'll need a business plan to do it. Read on to learn how to create an Airbnb business plan. Read more »


10 Affordable Marketing Tactics for Your Restaurant in 2022

To help you attract new customers, we’ve put together a list of 10 affordable marketing ideas that you can use to fill your bar and booths. Read more »


8 Alternative Funding Options for Small Businesses

If you’re a small business, a high-tech startup, or a growing company, there is a funding option for you. Read on to see what alternatives are available. Read more »


10 Tools to Help You Manage Your Remote Team

If you've adjusted to remote work and are considering it as a long-term solution, you're going to need the right tools to succeed. Here's our favorites. Read more »


The Ultimate Guide for Starting and Running a Business at Home

Looking to start a business from your home, but aren’t sure where to start? Check out our step-by-step guide to successfully start your new at-home business. Read more »


The Ultimate Work From Home Checklist

If your team is struggling to work remotely, check out our work from home guide for steps to turn remote work into a benefit for your business and employees. Read more »


How to Write a Fast Food Restaurant Business Plan + Free Downloadable Business Plan Template

Looking for a free, downloadable restaurant sample business plan? This particular plan is for a fast food restaurant, but keep in mind that an exact match isn't necessary. Read more »