How much do relationships really matter in business? A lot. Recent research found that SAM teams grow twice as fast as traditionally organized accounts.

Mike McAtavey

Michael McAtavey is an associate of Harborcove Financial. He writes articles around business finances and general small business advice to help small business owners improve their cash flow and get the information they need to run their business successfully.

Recent Articles Published by Mike McAtavey

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Relationships Matter: Strategic Account Management (SAM) in Business

“Relationships matter in this business.” It’s an old maxim we’ve heard repeated since time immemorial—in reference to, it seems, just about every business under the sun. But at the end of the day, do better relationships actually translate into revenue? A growing body of research suggests that they do—and the difference is staggering. A study... Read more »

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How much do relationships really matter in business? A lot. Recent research found that SAM teams grow twice as fast as traditionally organized accounts.