Recent Articles Published by Mike McAtavey
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Relationships Matter: Strategic Account Management (SAM) in Business
“Relationships matter in this business.” It’s an old maxim we’ve heard repeated since time immemorial—in reference to, it seems, just about every business under the sun. But at the end of the day, do better relationships actually translate into revenue? A growing body of research suggests that they do—and the difference is staggering. A study... Read more »
