Naida Alabata is an entrepreneur and a junior content marketing specialist in Manila, Philippines. She opts to share her expertise in business development and entrepreneurship, branding, and marketing. She has a vast experience in being an entrepreneur and a marketer, as she has managed and promoted her co-owned business with her colleagues.
If your marketing plans aren’t thoughtful and strategic, you’ll end up wasting your time and money on campaigns and tactics that don’t work. Here are the most common marketing mistakes people make when building marketing plans, and how to avoid them. Read more »