Noah Parsons

Before joining Palo Alto Software, Noah Parsons was an early Internet marketing and product expert in the Silicon Valley. He joined Yahoo! in 1996 as one of its first 101 employees and become Producer of the Yahoo! Employment property as part of the Yahoo! Classifieds team before leaving to serve as Director of Production at He is a graduate of Princeton University.

Noah devotes most of his free time to his three young sons. In the winter you'll find him giving them lessons on the ski slopes, and in summer they're usually involved in a variety of outdoor pursuits.

Noah is currently the COO at Palo Alto Software, makers of Outpost and the online business plan app LivePlan, and content curator and creator of the Emergent Newsletter. You can follow Noah on Google+ or on Twitter.

Recent Articles Published by Noah Parsons


How to Do Market Research

Market research sounds like a complex process—but it’s actually very simple, and incredibly important for your business. We'll show you how to do it. Read more »


Introducing Lean Planning: How to Plan Less and Grow Faster

Lean Planning unlocks faster growth and increases your chances of success. Learn how to create a modern, one-page Lean Business Plan in under 20 minutes. Read more »


How to Run a Productive Monthly Business Plan Review Meeting

Business planning isn’t just a one-time or annual event. Instead, it’s an ongoing process, where you review your processes and adjust course as needed, while ensuring that you’re staying on track toward your larger goals. Here's how to do this easily with a monthly plan review meeting. Read more »


How to Write a One-Page Business Plan

If you've been putting off writing your business plan, you're not alone. Writing a business plan can seem like a daunting task, and lots of entrepreneurs avoid it for this reason. Instead, try building a one-page business plan. Here's how to do it, and a free template to help you get started. Read more »


The 11 Slides You Need to Have in Your Pitch Deck [Updated for 2018]

An impressive pitch deck is a key part of your fundraising toolkit. Use this detailed guide to figure out exactly what you need to include in your pitch deck to get the attention of investors. Read more »


7 Reasons to Create a One-Page Pitch Before You Plan [Updated for 2018]

Writing a business plan? Do this first. Here's why you should create a one-page pitch to develop your business strategy before you write a detailed business plan. Read more »


How to Write a Business Plan in Under an Hour

Does the idea of writing a business plan sound drawn-out and intimidating? It doesn't have to be. It’s possible to write your initial business plan in less than an hour—and here's how. Read more »


Industry Research Versus Market Research: What’s the Difference?

Writing a business plan? You'll need to analyze your market and industry. But, what's the difference between industry analysis and market analysis? Read more »


How to Build a Website for a New Product (and How We Did It)

No matter what kind of business you are starting, you need a website. Here's how we built the website for our new product, Outpost—we'll walk you through the process. Read more »


An Inside Look at the Best Way to Build a Sales Forecast

Sales forecasting is a great way to kick off your business planning, and it gives you a solid starting point for the rest of your financial forecast. Here's how to forecast your sales, and how we did it for our new project, Outpost. Read more »


How We Designed Our New Logo (Plus, a Creative Brief Template)

You don't need to have a graphic designer on your team to create a logo for your new business. Here's how we designed the logo for our new product, Outpost. Read more »


Struggling to Name Your Product? Here’s How We Did It

It's hard to force creativity—so we created a process. Here's how we named our new product, Outpost, and the method we used to choose the right name. Read more »


How We’re Building and Launching a New Product, Step-by-Step

Ever wondered what actually goes into launching a new product? We’ve decided to give you a peek behind the curtain and share with you how we’re doing things. Read more »


How to Write a Business Plan [Updated for 2018]

Everything you wanted to know about writing a business plan, in one place—from the executive summary to appendix. Get started writing your business plan today. Read more »


What Is a Business Model? Business Models Explained

Finding a problem that needs solving is often the first step of starting a business—but how will you make money? Here's where your business model comes in. Read more »


How to Create an Elevator Speech (With Examples)

A great elevator speech can spark interest in your business and hopefully lead to a deeper conversation—and maybe even a partnership or funding opportunity. Read more »


Demand Validation: How to Find Out If Customers Want to Buy Your Product

Before you start your business, it’s essential that you make sure that customers are interested in buying your product. Here's how to do it. Read more »


The History of Lean Planning

The traditional business plan simply didn't fit the needs of modern, fast-moving companies. It was time to bring a scientific approach to business planning—and so Lean Planning was born. Read more »


Going Beyond the Napkin: How Do You Know If Your Idea Is Any Good?

How do you know if your business idea is a good one? Is it worth pursuing now, or does it need to be refined and improved—or maybe forgotten about entirely? Here's how to find out. Read more »


Boost Your SaaS Business Revenue With These 12 Strategies

So, you've launched your new SaaS company. The hard part is over, right? Not so fast—now, it's important to make sure you have a growth strategy in place. Here are the top 12 ways to grow and boost revenue for your SaaS business. Read more »

Market research sounds like a complex process—but it’s actually very simple, and incredibly important for your business. We'll show you how to do it.