AvatarNoah Parsons

Noah Parsons

Before joining Palo Alto Software, Noah Parsons was an early Internet marketing and product expert in the Silicon Valley. He joined Yahoo! in 1996 as one of its first 101 employees and become Producer of the Yahoo! Employment property as part of the Yahoo! Classifieds team before leaving to serve as Director of Production at Epinions.com. He is a graduate of Princeton University. Noah devotes most of his free time to his three young sons. In the winter you'll find him giving them lessons on the ski slopes, and in summer they're usually involved in a variety of outdoor pursuits. Noah is currently the COO at Palo Alto Software, makers of Outpost and the online business plan app LivePlan, and content curator and creator of the Emergent Newsletter. You can follow Noah on Twitter.

Recent Articles Published by Noah Parsons


The 11 Slides You Need to Have in Your Pitch Deck for 2021

An impressive pitch deck is key for acquiring funding. Use this detailed guide to figure out what slides to include to convince investors. Read more »


How to Write a Business Plan in 2021 — Comprehensive Guide

Learn how to write a business plan, with our expert-driven step-by-step guide for 2021. Start writing your business plan today. Read more »


How to Write a Convincing Business Plan for Investors

How do you write a business plan that connects with investors? What do investors want to see in your business plan? Read on to find out. Read more »


21 Best Market Research Resources for Small Businesses

Are you starting a business? One of the first things you'll need to do is market research. Kickstart your research with these 21 resources. Read more »


How to Do Market Research — 2021 Guide

Market research can give you the insights you need to better understand your customers. Here's how to do it in 4 steps. Read more »


Product Demand Validation — How to Test Your Business Idea

Before you start your business, it’s essential that you make sure that customers are interested in buying your product. Here's how to do it. Read more »


How to Write a Business Plan in Under an Hour

Does the idea of writing a business plan sound drawn-out and intimidating? Here's how to write a business plan in under an hour. Read more »


How to Write a Business Plan for a SaaS Company

If you're diving into the competitive world of Software as a Service, you'll need a plan to do it. Here's how to write a SaaS business plan. Read more »


How Positive and Negative Cash Flow Impact Your Business

The key to being able to read and use your cash flow forecast is understanding positive and negative cash flow. Here’s how it impacts your business. Read more »


How to Write a Business Plan for a Service Business

Learn how to write a business plan for a service business - consulting, photography, maintenance, and repair, etc. Read more »


How to Manage Cash Flow With an Accurate Cash Flow Forecast

Managing cash flow requires an accurate forecast you update based on actual conditions. Learn to create a dynamic forecast to manage your business better. Read more »


How to Write an eCommerce Business Plan + Template

When starting an eCommerce business, it’s tempting to just set up your digital shop. But like any business in order to succeed you need a business plan. Read more »


Fundamentals of Lean Planning: How to Plan Less and Grow Faster

Lean Planning unlocks faster growth and increases your chances of success. Learn how to create a modern, one-page Lean Business Plan in under 20 minutes. Read more »


How to Write a Food Truck Business Plan

Start your food truck the smart way and build a solid business plan. You’ll reduce your risk and make more money. Free template included. Read more »


What Is a Cash Flow Statement?

To gauge the health of your business you need to understand your cash flow statement. Get a complete explanation of the cash flow statement with examples. Read more »


What is Cash Flow?

Cash flow is a vital part of your business, but it doesn’t have to be complicated. Check out our guide to learn everything you need to know about cash flow. Read more »


15 Ideas for Businesses to Start in a Crisis

In a crisis business or the dream of starting one doesn’t have to stop. Here are 15 business ideas that you can start online and out of your home. Read more »


The Importance of Burn Rate and Cash Runway

It's important to understand your cash position at all times, but especially in times of uncertainty. This can be a daunting task, but the best place to start is understanding and calculating your cash burn rate and your cash runway. Read more »


How to Write a Business Plan on Just One Page [Updated for 2021]

Writing a business plan can seem like a daunting task, but it doesn't have to be. Instead, try starting with a simple business plan on a single sheet of paper. Here's how to do it, and a free template to help you get started. Read more »


Do This One Thing Before You Write Your Business Plan

I’m going to walk you through an easier way to get your business plan started, and show you how to develop a winning strategy. We call it the One Page Pitch. Read more »

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