AvatarNoah Parsons

Noah Parsons

Before joining Palo Alto Software, Noah Parsons was an early Internet marketing and product expert in the Silicon Valley. He joined Yahoo! in 1996 as one of its first 101 employees and become Producer of the Yahoo! Employment property as part of the Yahoo! Classifieds team before leaving to serve as Director of Production at Epinions.com. He is a graduate of Princeton University. Noah devotes most of his free time to his three young sons. In the winter you'll find him giving them lessons on the ski slopes, and in summer they're usually involved in a variety of outdoor pursuits. Noah is currently the COO at Palo Alto Software, makers of Outpost and the online business plan app LivePlan, and content curator and creator of the Emergent Newsletter. You can follow Noah on Twitter.

Recent Articles Published by Noah Parsons

planning

What Is a Cash Flow Statement?

To gauge the health of your business you need to understand your cash flow statement. Get a complete explanation of the cash flow statement with examples. Read more »

planning

What is Cash Flow?

Cash flow is a vital part of your business, but it doesn’t have to be complicated. Check out our guide to learn everything you need to know about cash flow. Read more »

planning

15 Ideas for Businesses to Start in a Crisis

In a crisis business or the dream of starting one doesn’t have to stop. Here are 15 business ideas that you can start online and out of your home. Read more »

managing

The Importance of Burn Rate and Cash Runway

It's important to understand your cash position at all times, but especially in times of uncertainty. This can be a daunting task, but the best place to start is understanding and calculating your cash burn rate and your cash runway. Read more »

planning

How to Write a Business Plan on Just One Page [Updated for 2020]

Writing a business plan can seem like a daunting task, but it doesn't have to be. Instead, try starting with a simple business plan on a single sheet of paper. Here's how to do it, and a free template to help you get started. Read more »

funding

The 11 Slides You Need to Have in Your Pitch Deck [Updated for 2020]

An impressive pitch deck is a key part of your fundraising toolkit. Use this detailed guide to figure out exactly what you need to include in your pitch deck to get the attention of investors. Read more »

planning

How to Write a Business Plan [Updated for 2020]

Everything you need to know about how to write a business plan, from the executive summary to appendix. Start writing your business plan today. Read more »

planning

Do This One Thing Before You Write Your Business Plan

I’m going to walk you through an easier way to get your business plan started, and show you how to develop a winning strategy. We call it the One Page Pitch. Read more »

starting

85 Essential Startup Resources You Should Know About

These are the tools that we know, love, and wouldn’t hesitate to recommend—many of them we use ourselves. Use them to propel your startup into success and growth. Read more »

planning

How to Write a Restaurant Business Plan + Example Templates

Because of the risk and the amount of money involved, writing a business plan for a new restaurant is even more important than it might be in other industries. While not everything will likely go exactly as you planned, if you have a business plan you’ll certainly minimize your risk and make it that much more likely that you’ll find financial success. Read more »

managing

Boost Your SaaS Business Revenue With These 12 Strategies

So, you've launched your new SaaS company. The hard part is over, right? Not so fast—now, it's important to make sure you have a growth strategy in place. Read more »

managing

A Complete Guide to Forecasting Sales in a SaaS Business

If your business is building a subscription service, creating a reliable sales forecast is a critical step to understanding how your business will grow. Read more »

managing

No Competition? Not Possible!

So, your new business doesn't have any competition? Think again. All businesses have competition—but it might not be what you'd expect. Here's why every business has competition, and why that's actually a good thing. Read more »

funding

The 7 Key Components of a Perfect Elevator Pitch [With Video]

A solid elevator pitch is an essential tool for achieving your goals—and it needs to cover these 7 things. If you're pitching investors or building a pitch deck, here's how to make sure you've covered the essentials. Read more »

managing

Cash Flow 101: What Is Cash Flow?

Not paying attention to your cash flow? Even profitable companies can fail if they don't have a clear understanding of the cash flowing into and out of their businesses. Here are the cash flow basics, and what to watch out for. Read more »

starting

Practical Market Research Resources for Entrepreneurs

Are you starting a business? One of the first things you'll need to do is market research. Here are a few top market research resources to get you going. Read more »

managing

How a Buyer (or User) Persona Can Improve Your Business

A buyer or user persona is a fictional character that represents a business’s customers or potential customers, based on what you know about their demographics, behaviors, and what motivates them. Here's why you need a buyer or user persona, and how to create one. Read more »

managing

The Top 10 Tools for Tracking Your Web Metrics

There are a number of great tools for tracking web metrics (both free and paid) that can help you get a better understanding of what your users are doing on your site—and even how your competitors are faring in their own online efforts. Here are the top 10 tools to check out. Read more »

planning

Do You Need a Business Plan? Scientific Research Says Yes

Do you really need a business plan? What does the scientific research say about business planning—does it actually lead to success? The answer to both questions is yes—and here's how it works. Read more »

starting

How to Do Market Research

Market research sounds like a complex process—but it’s actually very simple, and incredibly important for your business. We'll show you how to do it. Read more »

Get the Bplans newsletter:

Expert business tips and advice delivered weekly.