Sabrina has served as CEO of Palo Alto Software since 2007. She and her husband, Noah, founded a UK software distribution company in 2001 that later was purchased by and became a wholly owned subsidiary of Palo Alto Software. Sabrina is a successful Internet expert, having served as Director of Online Marketing at Commtouch, Senior Producer at Epinions.com, and founder of her own Web consulting company, Lighting Out. She is a graduate of Princeton University.
Sabrina masquerades as MommyCEO (www.mommyceo.org), where she writes a blog about running a business and balancing that with life with her husband and three young sons. When Sabrina is not at work she can be found chasing her kids all over Oregon: biking, hiking, swimming, skiing, and anything outdoors that uses up a lot of little boys' energy.
The basic idea of a sample business plan makes perfect sense. If you haven’t done a business plan before, a sample plan gives you an instant idea of what you should include, how to structure it, even what to write. Here's how to get the most out of a sample business plan. Read more »
I’m often asked by entrepreneurs how to best present to investors, and how to deal with all of their questions. A big fear that most people have before they pitch to an investor is about getting a question they don’t have the answer to. They want to know how to deal with being unprepared in... Read more »
Are you unhappy with your current job? Have you always dreamed of being your own boss? Before you quit, you need to create a plan. I had the opportunity to speak with Melinda Emerson, the “SmallBizLady” and America’s #1 small business expert, who took the opportunity to share with us her proven, step-by-step method to... Read more »
Are you unhappy with your soul-sapping job? Have you always wanted to be your own boss? Don’t just quit! You need to create a plan to fire your boss—first. In today’s business environment, small business owners have even less time to hit it big with their target customer. The key to success is not only... Read more »
Obtaining funding continues to be the biggest barrier to starting a business, while ineffectively managing cash flow is what causes most small business owners to close their doors. If you’re an entrepreneur, then you’re familiar with the need to obtain funding to start your business. As a small business owner, perhaps what’s keeping you from growing... Read more »
We’ve come a long way toward gender equality, in the workplace and elsewhere, but every day, there are still women feeling the negative effects of sexism in their lives. One of the arenas where change has been slow and large disparities still exist is the workplace. Especially for working moms in the United States, navigating... Read more »
It’s easy to think we’ve achieved gender equality. Women, so iconic we know them by first name and initials—Oprah, Hillary, RBG—have shattered much of the glass ceiling. The floor is coated with shards, but there is still work to be done. Equality is not a world in which Hillary Clinton’s pantsuits receive more attention than... Read more »
Editor’s note: Since publication of this update, our Scoreboard feature has undergone a change, and we now call it the Dashboard. One of the most important things a startup can do is make sure that they are keeping track of their data. In this webinar, we take time to discuss the different metrics that startups—and... Read more »
We all have goals for our business, but sometimes we forget how important it is to clearly define these goals. This is especially true when it comes to financial goal setting for small businesses, where often financial goals are only vaguely defined or based too heavily on assumptions. Many small business owners may keep a... Read more »
Welcome back to #TrackThis! Today, Matt Rissell, CEO of T Sheets Time Tracking, and I sat down to talk about tracking your ROI of attending conferences and trade shows. It’s an important question: Is it worth attending these events to get your name out there, or to have your people trained? It’s hard to know necessarily,... Read more »
What do you need to know about small business loans before you apply? A lot! You have a lot of options, and there are a lot of variables in the equation that determines whether you’ll qualify for the loan you’re applying for (or whether that loan is even a good fit for you and your... Read more »
Welcome to episode five of #TrackThis, my recurring webinar series with Matt Rissell, CEO of TSheets! This episode’s topic is something we at Palo Alto Software are constantly discussing, and that’s why I wanted to share it with you. If your company provides Software as a Service (or SaaS), then you’re probably familiar with how... Read more »
John Jantsch is a marketing consultant, speaker and the best-selling author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine, and The Referral Engine. He is the creator of the Duct Tape Marketing System and Duct Tape Marketing Consulting Network that trains and licenses small business marketing consultants around the world. He is the... Read more »
Welcome to episode four of #TrackThis, my recurring webinar series with Matt Rissell, CEO of TSheets! This episode’s topic is a big deal for my company, and that’s why I wanted to share it with you. Happy employees are more productive, and they’ll make your company better. Money spent on employee happiness is money well... Read more »
Editor’s note: Since publication of this update, our Scoreboard feature has undergone a change, and we now call it the Dashboard. Tax season has come and gone, but the main takeaway from our recent webinar on tax planning for small businesses is that the key to saving money on your taxes is to think ahead... Read more »
Have you ever heard of the book The Lean Startup by Eric Ries? It’s an incredible guide to rethinking how you develop your business, whether you’re just starting out or launching a new product or into a new market. And usually, when people are talking about this book, they’re talking about it like it... Read more »
You know you need to project a sales forecast, and create a budget, and then compare your actual revenue and expenses to what you guessed you’d make, and what you hoped you’d spend. But what about comparing your business’s performance to other, similar businesses, and how they did last month, or last year, or last quarter?... Read more »
A lot of times people want to ask me about crowd funding. What is it? Is it legal? Read more »
Budgets are an important tool for non-profits, but the traditional way of approaching them is cumbersome and not very useful. Here are three good reasons to think about changing your non-profit budget process. Read more »
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