Saul has worked with a variety of startups, from crypto companies to emerging AR & VR technology companies. He has leveraged his experience in marketing and communications, as well as a flair for storytelling, to help these companies carve out niches with investors and the market. Now he’s using this background to identify the latest trends that startups are attempting to capture and explain what should work, and what will likely fail.
Have you ever wanted to set a room of marketers into a blazing argument? It’s easy, just ask them whether pop-up ads work. There is strong evidence that they can work, with certain sites reporting doubled email subscription rates and little to no impact on user engagement. However, users vocally dislike them, with 82.2% stating... Read more »
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