A recent post You Probably Mistreat Your Best Clients, by Tim Berry on his Planning Startup Stories got me thinking about a corollary … Do businesses treat their new hires better than their existing long-term employees? Berry asks: Do your long-term loyal clients get the worst treatment? Do they pay the highest rates? Do you... Read more »
I first heard about the Three Envelopes more than 30 years ago when I was working for a local educational institution. It was a very short presentation on briefing the person replacing you. Over the years I’ve run across the program in other places, in slightly different forms, including some Internet search results. I’m retiring... Read more »
In a new article on Mplans.com, Fiona Friesen, president and founder of Glue, outlines why your business needs a Marketing Kit as part of your strategy to convert potential customers to loyal ideal clients. 1) It keeps your marketing efforts consistent 2) It tells customers why they need you 3) It keeps you on track... Read more »
“I don’t get no respect!” That was Rodney Dangerfield’s catchphrase. I say this is terribly true today in the universe of electronic communications where, I point out, it is we that don’t give any respect. In our typing and our composition we are lazy, slovenly, careless, thoughtless, nonchalant — in short, downright disrespectful — and... Read more »
This past July I talked about how Dave Carroll’s “United Breaks Guitars” YouTube post had brought new strength and power to consumer complaints against corporations’ customer dis-service. The original song/video has had over 5 million views, and is now available on iTunes. This is an astounding amount of bad publicity, damaging mainstream media press coverage,... Read more »
A couple weeks ago Tim Berry posted about how social media is actually publishing, and if you publish, you are not private, and how people you might not want to read your posts, such as employers, licensing boards, etc., may do just that. Here is another example of how what you put up on the... Read more »
The Business Library of the Brooklyn Public Library just announced the winners of their fifth annual PowerUP! Business Plan Competition. Top prizes went to a Brooklyn fudge maker, a local evening-wear creator, and a neighborhood retail shop selling earth-friendly products. Other prizes were also awarded amongst the 75 plans submitted. Now, this is the kind... Read more »
The tax man is coming to your Internet store. Sooner than you think. Today, 13 January 2009, New York State Supreme Court Justice Eileen Bransten dismissed a lawsuit brought by Amazon.com challenging New York State’s right to collect sales tax from out-of-state Internet retailers. With most states cash-strapped and facing decreased revenues from existing sources,... Read more »
Time and again we’ve read a plan where someone thinks they have a unique service or product and proclaims they have no competition. Wrong. So very wrong. Everyone has competition. It’s a fundamental. This week our Back to the Fundamentals article points out that Competitors are a fundamental reality of doing business. Read more »
It is fundamentally important to understand . . . 1. You need customers. The first thing you need to start a business, maybe even the only thing you really need, is customers. It all starts with at least one customer. 2. Who is your target customer. In detail. Not just generalities and demographics, not even... Read more »
“Silver bells, silver bells, It’s Christmas time in the city…” Nice melody, pleasing orchestration, cheery lyrics. This song is one of the “olde favorites” we hear every year in December. Of course, it’s not really that old…er…uh…well it is as old as I am, which explains why I remember hearing it all my life. “Silver... Read more »
The latest contribution to our popular series, Back to the Fundamentals of business planning, is highlighting our Bplans.com Break-even Calculator, which is one of our FREE tools, available to help you write your business plan. One of the most fundamental questions in starting a new business is “When will I break-even and start to make... Read more »
Today we are continuing our popular series, Back to the Fundamentals of business planning, by highlighting our Bplans.com Starting Costs Estimator Calculator, which is one of our FREE tools, available to help you write your business plan. Getting a handle on what it will cost you to get your business started and running is about... Read more »
Planning, monitoring, tracking, and managing your cash flow and cash balance is always important. In an economic downturn this becomes, perhaps, your most important business management activity. In this next addition to our Global Entrepreneurship Week series of “Back to the Fundamentals” business planning articles we look at The importance of cash flow during an... Read more »
On their Small Business page CNN.Money.com has published some interesting stories on small businesses in the U.S. who are feeling the credit crunch and how they are responding. One page has a series of vignettes of small business efforts to cope. Business owners discuss many problems and solutions from moving their business locations, late accounts... Read more »
Regardless of whether you are based in San Francisco, California or London, England, we all agree that recent months have been pretty unstable from an economic perspective. What should one do with all of the business uncertainty we now face? As these two articles by Alan Gleeson of Palo Alto Software Ltd, U.K. describe, it... Read more »
The science behind email behavior is extensive, I’m sure, and not something that I purport to know much about, from a factual standpoint. Most of the email-based thoughts and assumptions I make throughout my day are driven by a fair bit of intuitiveness — with a dash and a half of instinct and a peppering... Read more »
The continuing struggle over protecting copyright, preventing product and intellectual property piracy, and illegal sales on the Internet has intensified this week. “A French court on Monday ordered online auctioneer eBay to pay nearly 40 million euros ($63 million) in damages to Louis Vuitton for selling fake luxury goods,…” reported AFP. In addition, the court... Read more »
Here’s how I like to construe the differences in these words. [Yes, I do believe they are not synonymous.] Guess: Pulled out of thin air. “Oh yeah, sure, no problem, easy-peazy! I can get all my darts into the target! Um — uh — er — which target was that?” Estimate: Prediction of the future,... Read more »
The title here is a slight paraphrase from one of my favorite Calvin and Hobbes strips by Bill Watterson. Calvin has to write a report for class. He knows nothing about his topic, yet complains about what a busy guy he is, with all the important stuff he, a six-year old, has on his schedule,... Read more »
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