Tara Hornor has found her passion writing on topics of branding, web and graphic design, photography, marketing, and advertising. She is Senior Editor for CreativeContentExperts.com, and a former writer for PrintPlace.com.
As a small business owner, you are probably always on the lookout for the most effective way to promote your company, to draw new customers, and to encourage current customers to do business with you again. One excellent way to encourage prospects and customers to use your services or purchase your products rather than your... Read more »
If you are a business owner, keeping up with modern consumer trends is a necessity. When you know what consumers are doing and what they are interested in, you will be able to effectively advertise and market for your products and/or services that you have to offer. There are a number of consumer trends that... Read more »
As a business owner, you have to be willing to take risks. Risk defines entrepreneurialism. But not all risk is equal. That’s where you have to take some time and make some careful decisions regarding which risks present the highest reward for the effort. You may have heard the term “risk adjusted return on investment”.... Read more »
When asked what’s the most important thing to a website owner for building their site, often the response revolves around ad revenues or social media management tools. But both of these answers ignore the most fundamental part of ensuring long-term growth: trust between the site and the visitors. Without trust, why should readers return?... Read more »
As a small business owner, you may never see the need to grow your company so that you have more than a few employees. Or maybe you never plan to hire even one employee. So, does this mean that you will never have to develop a training plan? Probably not. Even if you never hire... Read more »
It’s a tough world out there, no matter the industry of a business, and it takes a thick-skinned person with persistence and tenacity to be successful in any small business. For women, some of the challenges can be especially difficult. In the U.S. we have come a long way from the Women’s Right Movement in... Read more »
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