Theresa Smith is a communications and media relations specialist with more than 15 years experience in developing and implementing the public relations strategy for a number of emerging startups as well as small and mid size companies. As founder of Pathway Communications, Theresa has helped a number of companies turn around their media and analyst relations efforts and get them the attention they require to move their companies forward.
Amidst all the hype and media coverage of Facebook’s recent IPO and the rise of Pinterest, there is one powerful social network that you are probably a member of and not even using it to its full extent – LinkedIn. At 150 million users worldwide and growing, LinkedIn is the largest professional network online and... Read more »
One of the best ways for small businesses to build their networks and increase their influence is by participating in Twitter Chats. Twitter chats are Twitter-based conversations that anyone can participate in and are kept on track through the use of a #hashtag, or topic with a hash symbol (“#”) at the start to identify... Read more »