Tim BerryTim Berry

Tim Berry

Founder and Chairman

Tim Berry is the founder of Palo Alto Software, a co-founder of Borland International, and a recognized expert in business planning. Tim is the originator of Lean Business Planning. He has an MBA from Stanford and degrees with honors from the University of Oregon and the University of Notre Dame. Today, Tim dedicates most of his time to blogging, teaching and evangelizing for business planning. His full biography is available on his blog.

Recent Articles Published by Tim Berry

starting

Estimating Realistic Startup Costs

What will it cost to start your business? It’s hard to know for sure. Learn how to accurately estimate startup costs and get your business off the ground. Read more »

planning

The Difference Between Cash and Profits

Profits are not the same as cash, and understanding the difference between them is a vital part of running a successful business. Read on to find out why. Read more »

starting

Should You Start a Business? Test Your Idea First

Have a business idea you're sure is a winner? You'll want to test it first. Find out how to test if your idea is viable and if you should start a business. Read more »

planning

How to Write a Mission Statement in 5 Easy Steps

Your company’s mission statement is your opportunity to define your goals, ethics, culture, and norms for decision-making. Here are the steps to writing a great mission statement. Read more »

planning

How to Forecast Cash Flow

Your business may be profitable, but it can still fail if you run out of cash. Learn how to forecast cash flow to avoid unforeseen cash flow problems. Read more »

managing

How to Conduct a Market Analysis in a Crisis

Understanding your potential market, competition, and customers is necessary for business planning, but how do you conduct a market analysis in a crisis? Read more »

managing

Turn What-if to What-Now: The Importance of Scenario Analysis

Scenario analysis is looking at what might happen and developing a plan for how to act. Find out why this is so vital and how you can do it your business. Read more »

planning

How to Write an Effective Executive Summary

An executive summary is a brief introduction to a business plan. A winning executive summary grabs your reader’s attention and describes your business, the problem that it solves, your target market, and financial highlights. Read more »

managing

In a Crisis, Planning Matters More than Ever

To help your business mitigate the effects of COVID-19, you need to review and update your business plan. See how some simple adjustments can help you minimize loss and avoid lay-offs. Read more »

managing

How to Manage Cash Flow in a Crisis

Cash flow management in a crisis is absolutely vital. Check out our five tips to improve your cash flow and help your small business survive and thrive. Read more »

planning

A Standard Business Plan Outline [Updated for 2020]

To make the best impression on banks and investors, your plan should be presented using the standard business plan outline format. This guide gives you an outline to follow and explains what each section should entail. Read more »

planning

10 Cash Flow Rules to Live By

I learned the hard way, when my own business suddenly took off, that even growth can stifle cash. In my specific case, it was a matter of building physical products for inventory, selling through channels, and waiting to get paid by distributors. Don’t let this happen to you.  Here are my favorite 10 rules for managing cash flow.  Read more »

planning

How Long Should a Business Plan Be?

Don’t make your business plan longer than necessary; think about the reason you’re writing the plan in the first place. If you want to revise it regularly, the shorter it is, the more manageable it will be. Read more »

planning

Tools and Resources to Help You Write Your Business Plan

Working on writing your business plan and looking for some tools or resources to make it easier? You don’t have to start from zero or reinvent any wheels. Here are some tools and resources that can help.  Read more »

planning

How to Write About Sourcing and Fulfillment in Your Business Plan

The sourcing and fulfillment section of your business plan explains how you build that product. Here's why this section matters, and how to write it. Read more »

funding

How to Land Funding From Angel Investors

If you're starting a business with high-growth potential, finding investment may be an important item on your to do list. Here's how to find angel investors. Read more »

funding

Ask Yourself These 5 Things Before You Seek Angel Investment

Not all businesses are good candidates for angel investment. If you're wondering how to get angel investment, ask yourself these 5 questions first. Read more »

funding

10 Tips for Finding Outside Investors for Your Business

Do you know how to get outside funding? Here are 10 tips to maximize your chances of success and figure out what kind of funding is best for your business. Read more »

funding

Why Bootstrapping Might Be the Best Way to Fund Your Startup

Most startup funding resources focus on getting investment or loans—but the reality is that the majority of startups are bootstrapped. Here's what bootstrapping looks like, why it's a good thing for startups, and where the money actually comes from. Read more »

planning

Is Cash or Accrual Accounting Best for Small Businesses?

Would you rather keep track with records in your books, or just in your head? That, in a nutshell, is the difference between cash-basis and accrual accounting. Here's an overview of cash accounting and accrual accounting, to help you decide which is best for your business. Read more »

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