Tim Berry

Founder and Chairman

Tim Berry is the founder of Palo Alto Software , a co-founder of Borland International, and a recognized expert in business planning. Tim is the originator of Lean Business Planning. He has an MBA from Stanford and degrees with honors from the University of Oregon and the University of Notre Dame. Today, Tim dedicates most of his time to blogging, teaching and evangelizing for business planning. His full biography is available on his blog. You can follow Tim on Google+.

Recent Articles Published by Tim Berry


4 Essentials of the Growth-Oriented Business Plan

Strategy in your growth-oriented business plan serves as a reminder of what’s most important. Hint: It's not about what you're doing; it's all about what you're not doing. Read more »


Forecasting Models: What You Need to Know

Forecasting should be a regular part of your process—not something you do once, or once a year. But how do you know if your forecast is reliable? Read more »


SWOT Analysis Examples

Conducting a SWOT analysis on your business? One of the best ways to prepare yourself is to turn to SWOT analysis examples, which can provide both help and inspiration. Read more »


What Is a SWOT Analysis?

Conducting a SWOT analysis of your business will enable you to make a solid strategic plan for your business's growth. Here's how to get started. Read more »


A Standard Business Plan Outline [Updated for 2018]

To make the best impression on banks and investors, your plan should be presented using the standard business plan outline format. This guide gives you an outline to follow and explains what each section should entail. Read more »


How to Write a Mission Statement in 5 Easy Steps

Your company’s mission statement is your opportunity to define your goals, ethics, culture, and norms for decision-making. Here are the steps to writing a great mission statement. Read more »


How to Write an Executive Summary

Your executive summary is the doorway to your business plan—after looking it over, your prospective investor is either going to throw your business plan away, or keep reading. Here's how to write an executive summary that sets your business plan apart. Read more »


The Indirect Cash Flow Method: How to Use It and Why It Matters

By now, you probably know that paying attention to your cash flow is vital to the health of your business. This article looks at an alternative cash flow method, often called the indirect cash flow method. Read more »


The Difference Between Cash and Profits

Never forget: Profits are not cash. Brush up on the crucial difference between cash and profits with this guide by Palo Alto Software founder Tim Berry. Read more »


What You Really Need to Know About Cash Flow

Cash is the single most important resource in any business—and also one that is frequently misunderstood. Here's what you really need to know about cash flow. Read more »


Top Startup Mistake: Unrealistic Forecasts

A growth forecast works for investors when it’s built on realistic assumptions, laid out transparently. The problem? Most forecasts are unrealistic, overly optimistic, and built without real basis. Here's how to fix that. Read more »


Don’t Want to Plan? Just Do a Sales Forecast

Not interested in writing a business plan? Do a sales forecast instead. With regular review, a sales forecast will prove an invaluable tool to help you manage and grow your business easily. Read more »


How to Write About Sourcing and Fulfillment in Your Business Plan

The sourcing and fulfillment section of your business plan can be confusing. Not only that, but you might be unsure whether or not you really need one in the first place! Here, we make it easy to understand and show you what to include. Read more »


How to Develop a Positioning Statement for the Marketing Section of Your Business Plan

Having a good product or service just isn't enough. With a strong positioning statement, you'll be able to highlight how your business stands out from the crowd. Read more »


How to Tell Your Company’s History in Your Business Plan

Company history in a business plan? It's a good addition to some business plans, but not all. Whether or not you include your company's history in your business plan will depend on your business itself, and who you're writing the plan for. Read more »


How and Where to Write About Technology in Your Business Plan

Often, a business plan introduces a new technology that requires some explaining. However, you don't want to run the risk of including too much, and turning investors off. Here's how to fill everyone in, without overloading them with information. Read more »


How to Write the Competition Section of Your Business Plan

No matter how new your business, you do have competition. If you say you don’t have competition, your audience is rolling its collective eyes and dismissing you as naive. So, how do you evaluate your competition and present this information to your team and to outsiders? Read more »


How to Use the Competitive Matrix to Explain Your Position in the Market

Take the time to create a competitive matrix and you'll reap the rewards. It will help you figure out strategy, your positioning in the market, and it's a great, visual mainstay for pitch presenations—investors love it! Here's how to use it. Read more »


3 Things to Look for When Hiring a Business Plan Writer

Because a business plan is not a one-time task—it’s an ongoing practice—it's best to write and maintain your business plan in-house. However, if you'd still like to outsource the writing, here's how to do it and avoid the mistakes others make. Read more »


How to Write the Sales and Marketing Section of Your Business Plan

This article will walk you through writing the market analysis, marketing plan and sales plan sections of your business plan. Business planning expert, Tim Berry, shows you how to do it right. Read more »

Strategy in your growth-oriented business plan serves as a reminder of what’s most important. Hint: It's not about what you're doing; it's all about what you're not doing.