75 percent of buying decisions are based on emotion. The right brand captures the right emotions—and is one of the powerful tools for building a rock-solid business. A professional brand does so many things for your business. It sets you apart from competitors. It builds trust with existing customers—and future ones. It extends your reach—online, on the street, in referral conversations. It brings the whole team together and gets your employees excited about coming to work. In short, branding is one of the best business investments you can make!
What’s all this hoopla about building a brand for my business? Do I really need one? O.K., so I know I need a brand. How do I get started? What specifics should I think about?
I know I need a logo, but how do I go about getting or creating one? It seems daunting. Do I still need a business card and other printed materials? What about my website?
You've got your brand in place. Now what?