Words About Words

An Approach, Not a Method

The plan-as-you-go business plan is a new approach, a new way of thinking about business planning. It doesn’t really change fundamentals, but it does change the focus. It adds some new angles, and it’s better for you, and better for your business. What’s the difference? Why do I make the distinction? Garr Reynolds, in his...


Those Military Quotes on Planning

The military relates very well to planning. In business we talk about battle plans, and war plans, as well as business plans. One of the most recommended books for business is Sun Tzu’s The Art of War. I use Eisenhower’s quote “the plan is useless, but planning is essential” frequently in writing, speaking, and teaching...


Seven Simple Words You Should Know

You don’t have to be an accountant or an MBA to do a business plan, but you will be better off with a basic understanding of some essential financial terms. Otherwise, you’re doomed to either having somebody else develop and explain your numbers, or having your numbers be incorrect. This is a good point to...


Heath Brothers on Business Language

“This is where so much business communication goes awry. Mission statements, synergies, strategies, visions — they are often ambiguous to the point of being meaningless. Naturally sticky ideas are full of concrete images … because our brains are trained to remember concrete data. In proverbs, abstract truths are often encoded in concrete language. “A bird...


The Meaningless Word Filter

If you do get into the phase of dressing your plan for others to read, guard against meaningless words and phrases that just get in the way. It might be simple hype, like user-friendly software, or excellent customer service, or best of breed or whatever. This kind of meaningless language turns up a lot in...


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