Managing a Business

4 Tips for Creating an Offline Experience That Builds Brand Loyalty

There is a lot of planning that goes into executing an offline event to make sure that it goes off without a hitch. If you’re convinced that a pop-up shop could be just what your startup needs, there are some things to keep in mind during the planning process to ensure its success.

By Manish Dudharejia | Share This

13 Tips to Ensure Your Small Business Is Paid On Time and In Full

Making a big sale is exciting, especially for a new business. But getting paid late, spending time and money chasing overdue accounts, or worse yet, not getting paid at all, can destroy a business. Here's how to make sure you get paid on time.

By Anne MacRae | Share This

The Key Elements of the Financial Plan

Whatever type of business plan you're writing, there are a few key financial items that you should definitely include. Here's what they are, why they're important, and how you should create them.

By Trevor Betenson | Share This

The 5 Signs of a Struggling Startup, and How to Reverse the Trend

As a business owner, it’s important to monitor the health of your growing company to spot signs of impending trouble. Here's what to watch out for, and how to change course if you spot these problems in your business.

By Fionn Concannon | Share This

10 Reasons Why Your Marketing Plans Don’t Work

If your marketing plans aren’t thoughtful and strategic, you’ll end up wasting your time and money on campaigns and tactics that don’t work. Here are the most common marketing mistakes people make when building marketing plans, and how to avoid them.

By Naida Alabata | Share This

How to Make an Animated Explainer Video That Resonates With Your Audience

Animated explainer videos are engaging and can help you create strong connections with current and potential customers. Here's what makes a great animated explainer video, and how to create one for your business.

By Victor Blasco | Share This

How to Avoid the 5 Most Common Small Business Accounting Mistakes

Managing income and expenses accurately is an important aspect of running a business successfully. Unfortunately, many small businesses make accounting mistakes without even realizing the impact those mistakes can have on their long-term viability.

By Avneet Narang | Share This

How to Create Perfect Custom Images for Your Website, Blog, and Social Media

Using high-quality images on your website, social media channels, and blog posts not only makes your brand more appealing—it also drastically improves conversion rates. Here's how to find and create great images for your brand.

By Victoria Greene | Share This

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There is a lot of planning that goes into executing an offline event to make sure that it goes off without a hitch. If you’re convinced that a pop-up shop could be just what your startup needs, there are some things to keep in mind during the planning process to ensure its success.