Managing a Business

4 Ways to Improve Your Online Storefront

Your website is your store—and if your store isn’t in order, your ability to leverage the high growth of sales online will be threatened. Here's how to optimize your ecommerce site.

By Chelsea Trautman | Share This

3 Books Every New Business Owner Must Read

Not all information is created equal. These three business books have immediate, actionable takeaways that you can (and should) implement the day you start your business.

By Bill Widmer | Share This

Seven Steps to Successful Project Planning

Lack of proper planning and failure to create a systematic approach can be fatal to projects. This approach to project planning will help ensure that your projects are successful.

By Varju Luceno | Share This

Crafting Your Brand? Here Are 3 Things You Haven’t Thought About

Branding is even more important now that people have increasingly more access to products and services from anywhere in the world. A standout brand is the best way to attract their attention, but first, you need to know exactly who your customers are and what appeals to them.

By Jonathan Herrick | Share This

How Social Entrepreneurship Is Changing Businesses

Social entrepreneurship is on the rise—a growing number of startups are launching with the intention of helping to bring about positive change. Here's how it works.

By Matthew Hughes | Share This

5 Ways Creative Entrepreneurs Can Keep Motivated

If you’re a creative entrepreneur and have big “smart” goals for your business that you’re determined to reach, these tips will help you get there.

By Keren Lerner | Share This

Why Do Shoppers Abandon Their Carts—and What Can You Do About It?

A customer wouldn't just abandon a full cart of groceries in the middle of a supermarket—so why do they abandon shopping carts online? Here are some reasons why abandoned carts happen—and how to fix it.

By Dmytro Tkach | Share This

Choke the Churn: How to Prevent Employee Turnover in Startup Businesses

Losing and replacing employees is expensive. Here's how to reduce employee turnover (or "churn") in your startup business and build a strong company culture.

By Billie Peacock | Share This

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Your website is your store—and if your store isn’t in order, your ability to leverage the high growth of sales online will be threatened.