Metrics

Research? What? Me Worry?

Steve King at SmallBizLabs asked an interesting question recently: “Are Statistically Significant Research Methods Passe?” He notes that a growing number of surveys that show up these days are not statistically valid because they don’t start with random populations. Steve says they’re “based on informal groups of respondents rather than statistically significant population samples.” He...

By Tim Berry |

Need to Know: Keywords, Analytics, Etc.

Damn. I just got off the phone with a good friend who got taken by a dishonest search engine consultant. He’s trying to sell his own books. He’s getting into the blog thing, and–I wish he’d asked me–ended up spending several thousand dollars for just about nothing. What’s really tough is that if you’re going...

By Tim Berry |

How to Write Great Copy for Your Website

You don’t know what’s going to work on your website. What copy is going to work. What layout is going to work. What colors are going to work. Is it going to be better to put a product image at the top of the page or the bottom? Should it be on the left or...

By Noah Parsons |

How to stop image hotlinking and bandwidth theft

I like this post by David Airey, a tip for an elegant in-code answer to the problem of people lining the URL of your images into their blog.  It shows some interesting evolution too, as he revises his take after considering some comments. And read the comments, they’re part of the value. –Tim

By Tim Berry |

How Measuring Key Performance Indicators Can Improve E-commerce Strategy – Part 3

The first article of this series discussed page views per session as a kind of early warning system key performance indicator (KPI) for your website. The second discussed the time on site KPI as another warning flag. Both of these articles discuss specific measurements that can be used to forecast site problems. There are lots...

By Steve Jackson |

How Measuring Key Performance Indicators Can Improve E-commerce Strategy – Part 2

The first article of this series discussed page views per session as a kind of early warning system key performance indicator (KPI) for your website. This article will discuss another KPI, the time your visitors spend on your website, and why this is an important metric. Why time spent on your site is important All...

By Steve Jackson |

How Measuring Key Performance Indicators Can Improve E-commerce Strategy – Part 1

The problem with most e-commerce marketing strategy today is that companies don’t understand how to use tools such as Web analytics. Most e-commerce directors or Web marketers are given a budget and told to stick to it, and good analytics seldom come cheap. Without Web analytics you can’t even begin to measure key performance indicators...

By Steve Jackson |

Set Your Website Traffic Goals

A Web plan should include realistic estimates of projected Web traffic. The first step is to look at the details on measuring projected traffic, and how and where to develop realistic estimates. Regardless of whether your website strategy involves selling products, or bringing in community members, or even developing content, in all cases measuring website...

By Sabrina Parsons |

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