Holiday sales and events should be part of any small business marketing strategy. These 5 marketing ideas are great for new businesses (and small budgets).

Sales and Marketing

5 Small Business Marketing Ideas for Every Holiday

Holiday sales and events should be part of any small business marketing strategy. These 5 marketing ideas are great for new businesses (and small budgets).

By Jessica Thiefels |

How Packaging Design Can Help Create a Winning Product

Product packaging design acts as a gateway to the product you're selling, and it's often your first (and only) chance to make a strong positive impression. Here's how to get your product packaging right from the beginning.

By Leo Almeida |

The Building Blocks of a Cold Call They Can’t Say No To

Is cold calling a waste of time? Not if you have a plan—and follow these tips. Here's how to cold call successfully and secure new customers.

By Gregg Schwartz |

4 Steps to Turn Tweets Into Customers

Want to leverage Twitter as part of your social media marketing strategy? Simply setting up a Twitter account isn't enough. Here's how to use Twitter to actually get customers in the door.

By Emma Vaughn |

5 Research-Backed Tips for Increasing B2B Sales

If you run a business where you sell your product or service to another business (or you’re planning on starting one), here’s what you need to know about closing the deal.

By Jodie Shaw |

How I Ranked First Page on Google But Still Failed

Think that hitting the first page is the SEO holy grail? Think again—there's more to it than that. If you're looking to optimize your business blog or website, here's what you should really be paying attention to.

By Anh Luu |

12 Successful, Happy Entrepreneurs Share Their Daily Habits

What daily habits do entrepreneurs believe contribute to their success? Here are their can’t-skip routines—and stealing one or two for your own use is highly encouraged.

By Briana Morgaine |

Marketing Sweat Equity: Getting Your Startup’s First Sales—Without Spending Money on Consultants and PR

As a startup founder, you're probably looking for ways to cut costs wherever possible. Fortunately, sweat equity can help make up for a trim marketing budget.

By M Rafiq |

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Holiday sales and events should be part of any small business marketing strategy. These 5 marketing ideas are great for new businesses (and small budgets).