Short-term is normally used to distinguish between short-term and long-term, when referring to assets or liabilities. Definitions vary because different companies and accountants handle this in different ways.

Business Terms Glossary

What Is Short-Term?

Short-term is normally used to distinguish between short-term and long-term, when referring to assets or liabilities. Definitions vary because different companies and accountants handle this in different ways. Accounts payable is always a short-term liability, and cash, accounts receivable and inventory are always short-term assets. Most companies call any debt of less than five-year terms...

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Who Is Everett Rogers?

Everett Rogers is an author who studied and published work on the diffusion of innovation.

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What Is Gross Margin?

Gross margin is the difference between total sales revenue and total cost of goods sold (also called total cost of sales). This can also be expressed on a per unit basis, as the difference between unit selling price and unit cost of goods sold. Gross margin can be expressed in dollar or percentage terms.

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What Is Capital Expenditure?

Spending on capital assets (also called plant and equipment, or fixed assets, or long-term assets). Capital assets are long-term assets, also known as fixed assets.

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What Are Operating Expenses?

Operating expenses are expenses incurred in conducting normal business operations. Operating expenses may include wages, salaries, administrative and research and development costs, but excludes interest, depreciation, and taxes. To learn more, check out How to Create an Expense Budget.

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What Is Website Traffic?

In broad, general terms, website traffic is the number of visitors and visits a website receives. This traffic can be measured by a variety of website metrics.

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What Is the First Mover?

The first mover is a company that attempts to gain an unchallengeable, privileged market position by being the first to establish itself in a given market. Read up on the first mover advantage and first mover disadvantage too, and for more on defining your market and target customers, check out How to Do Market Research,...

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What Is a Broker?

A broker is an intermediary that serves as a go-between for the buyer or seller. Check out our latest articles on law and taxes for more information on the legal side of setting up and managing your business.

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Short-term is normally used to distinguish between short-term and long-term, when referring to assets or liabilities. Definitions vary because different companies and accountants handle this in different ways.