I really liked “3 Ways to Know if You’re Dealing with a Real Social Media Guru” by Doyle Slayton of SalesBlogcast.com. Simple, obvious, one of those “Ah-ha!” items you get when something is simple and obvious but, to be honest, only after somebody else has said it. With all the talk about who’s an expert...
Job references. Do you assume your past employers will just verify employment and shut up? Don’t assume. Are you hiring people? Check references. Don’t assume that just because a candidate gave you the name, the references will be good. Do your homework. I know nothing about Allison & Taylor, which calls itself “the nation’s leading...