The Importance of TAM, SAM, and SOM in Your Business Plan
A common item missing from most plans is a breakdown of the company’s TAM, SAM, and SOM in the marketing section of their plan. Wondering what these acronyms mean? Well, you’re not alone—many entrepreneurs are not familiar with these terms. Here’s a quick explanation of what they mean, followed by an example.
The Top 10 Tools for Tracking Your Web Metrics
There are a number of great tools for tracking web metrics (both free and paid) that can help you get a better understanding of what your users are doing on your site—and even how your competitors are faring in their own online efforts. Here are the top 10 tools to check out.
What You Really Need to Know About Cash Flow
Cash is the single most important resource in any business—and also one that is frequently misunderstood. Here's what you really need to know about cash flow.
The 7 Key Metrics Every Business Owner Should Monitor
Did you know that 28% of businesses fail due to problems with the financial structure of the company? This includes keeping poor accounting records. If you don’t understand your key financial metrics, you have no way of monitoring your business’s health—and you risk mingling assets, incurring penalties for filing taxes late, overlooking expenses, and running...
Want to Grow? Know Your Numbers. Track Your Metrics.
The content of this article is based upon an interview conducted on October 2014 with Sabrina Parsons, CEO of Palo Alto Software. For many small business owners—especially those who have turned a passion or hobby into a business—tracking metrics and numbers is a chore. If you’re not an accountant and you don’t have a background in...
The State of Small Business [INFOGRAPHIC]
How successful would small business owners in the U.S. say they are, if you asked them? Here at Palo Alto Software, we are always interested in helping people succeed in business. That’s why earlier this year, we wrote a white paper on the state of small business in the first quarter of 2014, based off...
The 5 Metrics You Need to Track for Your Subscription (SaaS) Business to Succeed
This article is part of our SaaS Business Startup Guide—a curated list of articles to help you plan, start, and grow your SaaS business! Subscription and software-as-a-service (SaaS) businesses are everywhere these days. From the predictable to the downright weird, you can seemingly subscribe to anything. Subscription businesses are hot because of their recurring revenue model....
I Went on Vacation and Increased Our Facebook Traffic by 300%. Here’s How:
I’m not going to be shy with my opinion on this topic: you need to take more time off of work. I took a week off in August and was able to increase our Facebook referral traffic by over 300%—all while being completely unplugged from work. I want to show you how, but first, let’s take a...
