Metrics

COVID-19 Strategy: How to Forecast Cash Flow in a Crisis

Managing your cash flow in today’s environment is more important than ever. Learn how to forecast your cash flow and save your business.

By Sabrina Parsons |

The Importance of TAM, SAM, and SOM in Your Business Plan

TAM, SAM, and SOM, are vital parts of your business plan, but what do they mean? Here's a breakdown, plus how they apply to your business (plus examples).

By Caroline Cummings |

6 Expert Tips to Improve Your Cash Flow

The saying goes, "cash is king." But, more specifically for businesses, cash flow is king. Learn how to stay on top of the cash flow within your business.

By Brandon Chu |

The Top 10 Tools for Tracking Your Web Metrics

There are a number of great tools for tracking web metrics (both free and paid) that can help you get a better understanding of what your users are doing on your site—and even how your competitors are faring in their own online efforts. Here are the top 10 tools to check out.

By Noah Parsons |

What You Really Need to Know About Cash Flow

Cash is the single most important resource in any business—and also one that is frequently misunderstood. Here's what you really need to know about cash flow.

By Tim Berry |

The 7 Key Metrics Every Business Owner Should Monitor

Did you know that 28% of businesses fail due to problems with the financial structure of the company? This includes keeping poor accounting records. If you don’t understand your key financial metrics, you have no way of monitoring your business’s health—and you risk mingling assets, incurring penalties for filing taxes late, overlooking expenses, and running...

By Candice Landau |

Want to Grow? Know Your Numbers. Track Your Metrics.

The content of this article is based upon an interview conducted on October 2014 with Sabrina Parsons, CEO of Palo Alto Software. For many small business owners—especially those who have turned a passion or hobby into a business—tracking metrics and numbers is a chore. If you’re not an accountant and you don’t have a background in...

By Candice Landau |

The State of Small Business [INFOGRAPHIC]

How successful would small business owners in the U.S. say they are, if you asked them?  Here at Palo Alto Software, we are always interested in helping people succeed in business. That’s why earlier this year, we wrote a white paper on the state of small business in the first quarter of 2014,  based off...

By Angelique O'Rourke |

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