Extras

Showcase Your Values To Attract Ideal Customers

Showcase Your Values To Attract Ideal Customers

It is an incredible time to be a small business owner. Customers, now more than ever before, truly care about who they buy products and services from, and how those companies align with their values. From the shoes we wear to the dish soap we use, there are endless options for consumers to choose from. Pair that with internet access, and more power than ever before sits in the hands of the buyer.


#TrackThis Episode 6: ROI of Conferences and Trade Shows

Welcome back to #TrackThis! Today, Matt Rissell, CEO of T Sheets Time Tracking,¬†and I sat down to talk about tracking your ROI of attending conferences and trade shows. It’s an important question: Is it worth attending these events to get your name out there, or to have your people trained? It’s hard to know necessarily,...


No, 37Signals, Planning Is NOT What You Think

Rich irony: 37Signals, a great Web app for project management, ought to know better than anybody that real business planning is a process, not a plan. After all, they do the kind of nuts and bolts management that makes that happen. Instead, however, Matt of 37Signals posted the planning fallacy last week: If you believe...


True Story: A Challenge

I was the planning consultant to Apple Computer’s Latin America group from 1982 until 1991 or 1992, the end of the relationship being a bit hard to define as I was called on steadily more by Apple Japan and less by Apple Latin America. The challenge came in the spring of 1985. The annual business...


The Art of Execution

I noticed this very plan-as-you-go post by Guy Kawasaki on his blog. What I like about it, particularly, is where Guy says “set goals” and then lists these four desirable qualities of goals: Measurable. If a goal isn’t measurable, its unlikely you’ll achieve it. For a startup, quantifiable goals are things like shipping deadlines, downloads,...


Measure Your Business Plan Results

(Note: reposted here with permission from Entrepreneur.com, where it first appeared, as one of my columns in the Business Plan coaching area. Since it’s so closely related to the plan-as-you-go approach, I’m reposting it here. Tim.) Plans are wrong, but nonetheless vital. There’s a paradox for you. It’s a simple statement, one that I hope...


Nancy Duarte on Slide:ology

The book is Slide:ology, and this five-minute video is a great summary. And you might also enjoy this summary from CBS news, another short video.


Number One

These things go up and down, but I’m proud to share that — at least as I write this — The Plan-As-You-Go Business Plan is the number one ranking for business plan books at Amazon.com.


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