1. About this Book

The Plan-as-you-go Business Plan

This is the first page of the online version of The Plan as You Go Business Plan, published in 2008 by Entrepreneur Press. It’s included in this site in its entirety, with permission of the publisher. This is the same book included with Business Plan Pro, which you can also buy in bookstores, on amazon.com, or...


Foreword – By Guy Kawasaki

You should be surprised that I’m writing this foreword for a book about business planning. After all I’ve blogged about how I started a venture of mine called Truemors.com without a business plan. I also wrote a blog posting called “is a Business Plan Necessary?” I’ve spent a lot more time and effort talking and...


Preface

Planning is good. You may not need a full formal business plan, but you can certainly use planning to manage. So I’ve written this book to help you get going quickly, and easily, with only as much planning as you want and need to succeed. That might require a full plan, and it might not....


About This Book

This is a new approach to business planning. It’s new and different because it takes what’s most important about the traditional business plan idea and applies it better to today’s world. And it’s a lot better than the traditional business plan, quicker, easier, more flexible, more practical, and more useful. It’s been a long time...


Impatient? Then Jump In

I understand. Enough of the explanations and positioning, let’s get working on a plan. So go ahead, just jump in and do it. Most people like to start with the heart of the plan. Jump there now, you’ll see what I mean. It’s about what really drives your business. Your target market, your business offering,...


What’s Different About This Book?

A Live Book: Web Links Some things change more often than a book is printed, so I keep the content alive and refreshed on the web. You’ve got the book as a guide, but let’s optimize. This is the 21st century. I’m not pretending this book lives alone. As I wrote this I was working three...


An Approach, Not a Method

The plan-as-you-go business plan is a new approach, a new way of thinking about business planning. It doesn’t really change fundamentals, but it does change the focus. It adds some new angles, and it’s better for you, and better for your business. What’s the difference? Why do I make the distinction? Garr Reynolds, in his...


Those Military Quotes on Planning

The military relates very well to planning. In business we talk about battle plans, and war plans, as well as business plans. One of the most recommended books for business is Sun Tzu’s The Art of War. I use Eisenhower’s quote “the plan is useless, but planning is essential” frequently in writing, speaking, and teaching...


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