Everybody talks about target markets and taking aim, but not everybody does it. Target marketing is the only effective way to optimize marketing resources.
What are the best strategies for a working sales plan? Why do they matter and what are the steps to organize one? Here's how to create one.
Many businesses rely on word-of-mouth referrals for new leads—but for a cleaning service business, marketing will take a little more work. Here's how to write a marketing plan for your cleaning business.
Have you thought about how your brand colors (or the colors used in your store or business) impact how you are perceived? Here's what you should know about how using the right colors can help your business.
Great product descriptions will tempt customers to buy—but what if no one can find your products? Here's how to use SEO to improve product pages.
The ways consumers are buying products is changing, and Amazon has managed to tap into underserved markets. Can your business do the same?
If you're planning a marketing campaign, keeping track of where a customer came from can be extremely tricky. Here's how to track the ROI for your marketing efforts.
Have you texted your customers recently? You read that right. Here's how to use text messages to increase sales and brand awareness for your small business.