Sales and Marketing

How to Implement a Referral Program That Grows Sales

Referral programs are a powerful tool for driving sales. Learn why they're so valuable and how you can implement one for your business.


How to Use Webinars to Sell Your Products and Services

If you aren't using webinars to drive sales, you're missing a huge opportunity to grow your business. Learn to launch webinars in 4-steps.


How to Successfully Engage With Your Customers Online

Diving into online communication can be both a challenge and a benefit. Here are 7 strategies to help you make the most of it.


10 Tried-and-True Lead Magnet Ideas To Build Your Email List

How do you turn first time web visitors into paying customers? By leveraging a lead magnet to build your email list. Here's how.


The 6 Digital Marketing Channels to Prioritize in 2020

Digital marketing is quickly becoming a priority, but it's difficult to work it into your strategy. Here are the top channels to start with.


How AI Tools Can Help You Optimize Your Marketing Budget

For many small businesses, determining your marketing budget can be a struggle. Here's how AI helps streamline and optimize your spending.


Segmentation vs. Personalization — Differences Explained

What's the difference between segmentation and personalization? Which is more important for your business strategy? Read on to find out.


8 Construction Industry Digital Marketing Trends to Leverage in 2020

Digital marketing is quickly becoming a necessary tool for businesses to compete in the construction industry. Here are the top 8 trends to be aware of.


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