Sales and Marketing

4 Steps to Create a Viral Video

Creating a viral video can be a big deal for a brand. While there's no magic formula for going viral, there are steps you can take to make it more likely.

By Hope Horner |

Cannabis Marketing Without Paid Ads: How to Do it Right

Regulation and stigma make cannabis marketing a big challenge. We've got all the tips and tricks you need to boost your cannabusiness (without paid ads).

By Mike Coleman |

6 Brand Must-Haves for Your Small Businesses

While there are many different ways a brand can stand, there are six essential things that every business should have in order to achieve success in their space.

By Madeline Pratt |

Small Business Saturday: How to Jump-Start Your Holiday Sales

There are some small, high-impact things you can do to connect with new customers on Small Business Saturday and also shore up your relationship with your regulars. All in service of jump-starting your annual holiday sales, and laying the groundwork for the new year. Here are a few tips you may want to try:

By Quint Studer |

6 Ways to Increase Holiday Sales and Engage Your Customers

The holidays are just around the corner! Here are 6 ways your business can build holiday marketing campaigns that help you increase holiday sales this season.

By Carolyn Higgins |

A Complete Guide to Forecasting Sales in a SaaS Business

If your business is building a subscription service, creating a reliable sales forecast is a critical step to understanding how your business will grow.

By Noah Parsons |

The Importance of TAM, SAM, and SOM in Your Business Plan

A common item missing from most plans is a breakdown of the company’s TAM, SAM, and SOM in the marketing section of their plan. Wondering what these acronyms mean? Well, you’re not alone—many entrepreneurs are not familiar with these terms. Here’s a quick explanation of what they mean, followed by an example.

By Caroline Cummings |

6 Simple Tricks to Avoid Late Paying Customers

If your business is growing and you've made a ton of sales, it might look on paper like everything is great. But until those customers pay their invoices, you can’t use that revenue to pay your own bills. But what can you do to encourage your customers to pay faster? Start with these six simple tricks.

By Meredith Wood |

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