Sales and Marketing

Target Marketing: What Is It?

Everybody talks about target markets and taking aim, but not everybody does it. Target marketing is the only effective way to optimize marketing resources.

By Michael Kerr | Share This

Crafting a Practical Sales Plan for Your Growing Business

What are the best strategies for a working sales plan? Why do they matter and what are the steps to organize one? Here's how to create one.

By James Cummings | Share This

How to Write a Cleaning Service Marketing Plan

Many businesses rely on word-of-mouth referrals for new leads—but for a cleaning service business, marketing will take a little more work. Here's how to write a marketing plan for your cleaning business.

By Kristina Oates | Share This

How to Increase Your ROI With Color Psychology

Have you thought about how your brand colors (or the colors used in your store or business) impact how you are perceived? Here's what you should know about how using the right colors can help your business.

By James Cummings | Share This

How to Make Product Pages That Sell

Great product descriptions will tempt customers to buy—but what if no one can find your products? Here's how to use SEO to improve product pages.

By Chris Hickman | Share This

Learn From Amazon: How to Tap Into Underserved Markets

The ways consumers are buying products is changing, and Amazon has managed to tap into underserved markets. Can your business do the same?

By Robbie Kellman Baxter | Share This

A Complete Guide to Marketing ROI Tracking

If you're planning a marketing campaign, keeping track of where a customer came from can be extremely tricky. Here's how to track the ROI for your marketing efforts.

By Jose Cayasso | Share This

How to Use Texting for Your Small Business (Plus Infographic)

Have you texted your customers recently? You read that right. Here's how to use text messages to increase sales and brand awareness for your small business.

By Anastasia Svyrydenko | Share This

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Everybody talks about target markets and taking aim, but not everybody does it. Target marketing is the only effective way to optimize marketing resources.