Is cold calling a waste of time? Not if you have a plan—and follow these tips. Here's how to cold call successfully and secure new customers.

Sales and Marketing

The Building Blocks of a Cold Call They Can’t Say No To

Is cold calling a waste of time? Not if you have a plan—and follow these tips. Here's how to cold call successfully and secure new customers.

By Gregg Schwartz |

4 Steps to Turn Tweets Into Customers

Want to leverage Twitter as part of your social media marketing strategy? Simply setting up a Twitter account isn't enough. Here's how to use Twitter to actually get customers in the door.

By Emma Vaughn |

5 Research-Backed Tips for Increasing B2B Sales

If you run a business where you sell your product or service to another business (or you’re planning on starting one), here’s what you need to know about closing the deal.

By Jodie Shaw |

How I Ranked First Page on Google But Still Failed

Think that hitting the first page is the SEO holy grail? Think again—there's more to it than that. If you're looking to optimize your business blog or website, here's what you should really be paying attention to.

By Anh Luu |

12 Successful, Happy Entrepreneurs Share Their Daily Habits

What daily habits do entrepreneurs believe contribute to their success? Here are their can’t-skip routines—and stealing one or two for your own use is highly encouraged.

By Briana Morgaine |

Marketing Sweat Equity: Getting Your Startup’s First Sales—Without Spending Money on Consultants and PR

As a startup founder, you're probably looking for ways to cut costs wherever possible. Fortunately, sweat equity can help make up for a trim marketing budget.

By M Rafiq |

This Is How to Optimize Your Business Blog: 14 Powerful WordPress Plugins

You might be considering starting a blog as part of your content marketing strategy—or maybe you already have one. These must-use WordPress plugins will help you get the most out of your blogging efforts.

By Robert Mening |

How to Calculate Social Media Marketing ROI for Your Small Business

You know growing and maintaining an active presence on social media is important, but determining whether or not your social media efforts are paying off can be tough. Here's how to calculate your social media marketing ROI.

By Chalease Linderman |

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Is cold calling a waste of time? Not if you have a plan—and follow these tips. Here's how to cold call successfully and secure new customers.