Sales and Marketing

16 PR Strategies Every Small Business Should Stop Using Right Now

PR can do wonders for your startup or small business, but not all strategies have proven to be effective. Below, 16 entrepreneurs from the Young Entrepreneur Council share the one PR strategy they think all startups and small businesses should stop using, and why. 1. Over-the-top self-promotion Press releases are a tool for getting your company’s name out there—one...


Social Media Response Flow Chart for Small Businesses

Have you ever discovered a mention of your business on social media and thought, “How should I respond to that?” If the post is negative, you may be especially anxious to answer that question. Should you delete negative comments, respond with a counter-argument, or ignore them altogether? The following flow chart offers a helpful way...


Top 10 Free Online Classes for Small Business Marketing

This article is part of our “Business Startup Guide” – a curated list of our articles that will get you up and running in no time! A lot of small business owners know their fields and industries like the back of their hand—it’s why they are so good at what they do. But when it comes...


How to Handle and Avoid Negative Publicity

We’ve all heard of at least one social media disaster story—whether that’s the NRA posting a pro-gun tweet right after the shooting in Aurora, Colorado, or Gap’s somewhat insensitive tweet encouraging those caught up in Hurricane Sandy to do some online shopping—and the reality is, these social media disasters happen. Sometimes they’re honest mistakes, other...


How to Do Your Own PR If You Can’t Afford to Hire an Agency

This article is part of our “Business Startup Guide” – a curated list of our articles that will get you up and running in no time! Whether you’re a budding entrepreneur or veteran SMB owner, chances are you’re aiming to better publicize your message to a given target audience. Whether it’s customers, prospects, or partners, there...


15 Easy Tips to Help Small Businesses Build Strong Media Relationships

Small businesses don’t always have a dedicated PR department, or even a dedicated person to handle media relations and press. Therefore, it is not always as easy for small businesses to build media relationships because a small business owner must wear so many different hats. That doesn’t make connecting with media professionals any less important....


One Big Small Business Mistake: Not Giving Employees Business Cards

I once worked for someone who wouldn’t print business cards for employees, not even on a case-by-case basis. The reason—I was told—was that no one did it anymore. Everyone used LinkedIn. The thing is, this employer still had their own business card and still regularly handed it out when meeting potential clients. Clearly, they didn’t...


How to Manage Your Business’s Online Reputation

“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well”—Jeff Bezos The importance of online reputation management cannot be understated. Thanks to sites such as TripAdvisor, it’s easier than ever for customers to post their comments and criticism online. And, as many businesses...


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