Sales and Marketing

Can a Facebook Contest Help You Grow Your Business?

One of our clients had a great idea for a contest. We decided to use Facebook as the platform for a couple of key reasons: Their page was relatively new and it needed a promotional shove to build the company’s brand on Facebook. We knew it was a very inexpensive promotion to run, thus reducing...


5 Ways You Can Use CTAs to Convert Customers

Nothing breaks my heart more than visiting a website that is well laid out and has great content, but has missed the mark in converting visitors into customers through an effective call to action (aka a “CTA”) system. This is like investing all your money in a beautiful store front, but keeping the doors locked...


If I Gave You a $100,000 Marketing Budget, What Would You Do With It?

Let’s face it: developing a marketing budget for a small business is usually not a very big priority. Typically, we just don’t have enough money to warrant having a formal marketing budget. Sometimes we just ignore doing one because it’s depressing. After all, if you don’t have any money to put towards a marketing budget,...


Does Your Business Have Swag?

Promotional gear, goodies, swag—whatever you call it, items with your company name and logo are a great marketing tool. They provide a way to connect with customers, improve brand awareness, and help drive your sales up. Crane, a home appliance and wellness company, uses promotional gear to promote their brand and products at various events and trade...


5 Ways to Spy on Your Competition

Most companies are continually looking for ways to get an edge over their competitors, and a time-honored method is simply to spy on the other guys. Technically, it falls under the category of market research, unless, of course, it’s actual spying. But, we’re not going to get into corporate espionage here—we’ll stick with the “market...


How Your Business Can Master Yelp

In the past decade, businesses have had to jump on the digital train to stay on top of new trends, capitalize on new markets, and expand reach. From social media channels to review sites like Yelp, there’s a lot for entrepreneurs to monitor in the instant feedback, smartphone-crazed world we live in. Yelp, for instance,...


Welcome to Summoner’s Rift: Why a Free Start Can be Better for Business

At first glance, the business model sounds insane—a game that you can download and play for free. Not a free trial, not on a basic account, the game can be played forever while never spending a single penny on it. You read that right—the game is free. Anybody can play it for as long as they...


How to Grow Your Business by Setting Goals [Webinar]

We all have goals for our business, but sometimes we forget how important it is to clearly define these goals. This is especially true when it comes to financial goal setting for small businesses, where often financial goals are only vaguely defined or based too heavily on assumptions. Many small business owners may keep a...


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